Regional Marketing Sr. Lead, Canada

Wise • Austin, TX

6d • $187,000 - $233,000 • Hybrid

About The Position

Wise is seeking a Regional Marketing Sr. Lead to lead the next phase of growth in Canada, a fast-growing and strategically important North American market. The role is accountable for Canadian new customer acquisition and contribution margin, and for defining the market’s go-to-market strategy, including messaging, positioning, channel mix, and budget allocation.

The position works closely with London-based channel leads on campaign execution and optimization, and partners with Regional Growth and Product teams on features and promotions. The role also represents Canadian customers by gathering insights and sharing them with the Regional Product team to inform product improvements and the roadmap. The position is based in Austin, Texas, and follows a hybrid model requiring office presence at least three days per week; the first three months are fully in-office.

Requirements

• Use data, unit economics, payback periods, and opportunity sizing to make budget and channel decisions.
• Experience running geo tests, A/B tests, and other incrementality experiments, including partnering with Marketing Analytics and Marketing Science teams on test design.
• Experience owning a marketing budget and being accountable for its return.
• Ability to lead influentially across regional and global teams without direct authority over every lever.
• Clear and persuasive communication with regional and global stakeholders.
• Entrepreneurial and self-directed approach, with comfort operating in a matrix organization amid ambiguity and competing priorities.
• Previous experience working alongside Product.
• Sufficient experience across acquisition channels to review, challenge, and improve channel specialists’ work, even without personally owning execution.

Nice To Haves

• Experience marketing in Canada or another market with strong newcomer or immigrant customer segments.
• Experience in FinTech or another regulated industry.
• French-language business proficiency.

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of Canadian customers and the competitive landscape.
• Work with London-based channel leads on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent Canadian customers by capturing and sharing customer insights with the Regional Product team to inform product improvements.
• Review, challenge, and improve channel leads’ plans and performance, providing an informed perspective on acquisition channels.
• Develop expertise in the product, customer needs, customer objections, and conversion drivers, and apply that knowledge to planning, positioning, and channel strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed