Regional Sales Manager - Western Canada

Canopy Growth

4d•Remote

About The Position

The Regional Sales Manager, Western Canada is responsible for the performance of Canopy Growth’s Canada Adult Use sales team within the assigned province. The role leads sales performance, tactical planning, cross-functional collaboration, customer relationships, team engagement, training, and development. It is a full-time position based remotely in Alberta (Calgary or Edmonton).

Requirements

Previous sales management experience, including success leading and growing a sales team through hiring, training, and mentoring.
At least 5 years of experience in sales, team management, brand management, and event sponsorship.
Proven ability to grow brand awareness within a province using creative approaches.
Strong leadership skills and ability to collaborate with diverse internal and external stakeholders.
Proven track record of managing teams and setting and achieving KPIs.
Clean driver's abstract.
Technological savvy and comfortable working in a data-driven environment.
Proven ability to work remotely and independently.
Entrepreneurial mindset, curiosity about customer needs, and ability to turn that understanding into sales opportunities.

Nice To Haves

Experience in beverage alcohol or a related industry.

Responsibilities

Recruit, coach, resource, and manage the performance of a high-performing sales team.
Align provincial sales team objectives with business objectives and oversee sales strategy development, forecasting, resource planning, and budgeting.
Build brand and consumer awareness through community engagement, sponsorships, and events within applicable regulations.
Develop relationships with key stakeholders to drive sales growth, identify trends, and provide customer education.
Assess business development opportunities in assigned provinces and develop strategic sales plans.
Achieve revenue, market share, profit, and other financial and sales performance objectives.
Manage and delegate KPIs to Territory Managers and ensure they have the tools needed to meet volume and share targets, distribution, product placement, pricing and communication guidelines, product quality standards, outlet route plans, call frequency requirements, and brand and merchandising guidelines.
Establish and deliver sales budgets for salaries and benefits, travel and expenses, and trade spend.
Coordinate with Creative and Marketing teams to execute marketing programs, strategies, and events.
Create geographic territories for managers to support effective route management.
Build a healthy sales culture reflecting Canopy’s ideologies and goals.
Perform other duties as assigned.