Sales Manager – Ontario & Western Canada

Quincaillerie Richelieu • Burlington, CO

4d

About The Position

Richelieu Hardware is seeking a highly motivated, results-oriented Sales Manager to lead and develop seven sales representatives responsible for profitable growth across Ontario and Western Canada. This hands-on, player-coach role combines sales leadership, strategic account development, and direct customer engagement. The Sales Manager will lead by example, participate in key customer relationships, pursue new business, and coach the team to meet and exceed performance targets.

The role calls for a leader with knowledge of door hardware, builders’ hardware, and distribution, and a track record of building effective sales teams, growing market share, and developing lasting relationships with customers and industry partners. The Sales Manager will work with the National Sales Manager and Senior Leadership Team to shape sales strategy, strengthen strategic customer relationships, develop the team, and influence the company’s commercial success. Regular travel throughout Ontario and Western Canada is required.

Richelieu describes itself as a stable, growing company with more than 50 years of market experience, roots in Quebec, and a presence in Canada and the United States. It offers competitive base compensation, an opportunity for employees to become shareholders, a flexible work environment, quality products, and career and continuing-education opportunities.

Requirements

• At least 5 years of progressive sales experience, preferably in door hardware, builders’ hardware, construction products, or wholesale distribution.
• Demonstrated experience leading, coaching, and developing a sales team.
• Proven record of achieving sales targets, growing revenue, and improving profitability.
• Strong understanding of distribution channels and the construction or building-products marketplace.
• Experience managing geographically dispersed territories and customer relationships.
• Demonstrated success in business development, strategic account management, and commercial negotiations.
• Strong analytical skills, including sales forecasting, pipeline management, and performance reporting.
• Proficiency with CRM systems and standard business reporting tools.
• Ability and willingness to travel regularly throughout Ontario and Western Canada.

Responsibilities

• Lead, coach, and develop a team of seven sales representatives across Ontario and Western Canada.
• Set sales objectives, territory plans, performance expectations, and measurable KPIs; conduct coaching sessions, pipeline reviews, territory assessments, and performance evaluations.
• Promote a high-performance, accountable, customer-focused sales culture, providing training, mentorship, and development opportunities.
• Participate in customer meetings, negotiations, and business development activities as a hands-on leader.
• Develop and execute strategic sales plans to achieve revenue, margin, and market-share objectives.
• Identify and pursue new business in door hardware, builders’ hardware, construction, and distribution markets; develop opportunities with distributors, dealers, builders, contractors, developers, and other industry stakeholders.
• Strengthen existing customer relationships and expand the customer base; personally manage and develop strategic accounts and high-value relationships.
• Support the team in securing major projects, negotiating commercial agreements, and resolving complex customer issues.
• Build relationships with decision-makers across the distribution and construction supply chain and ensure a consistent, professional, value-added customer experience.
• Identify ways to increase customer penetration, product adoption, and share of wallet.
• Oversee territory coverage and sales execution; ensure representatives maintain accurate forecasts, qualified pipelines, and actionable territory plans.
• Establish a disciplined sales management cadence and analyze sales performance, profitability, customer activity, and market potential to guide decisions.
• Address underperformance, remove barriers, capitalize on growth opportunities, and align sales resources with commercial strategy.
• Participate in key association events and develop industry relationships that strengthen Onward’s position with existing and prospective customers.
• Work with operations, customer service, purchasing, marketing, and senior leadership to support sales growth.
• Collaborate on inventory availability, product launches, pricing initiatives, and customer-specific requirements.
• Communicate market intelligence and customer feedback to inform business planning and product strategy.
• Help resolve service issues and ensure customer commitments are delivered.
• Travel regularly throughout Ontario and Western Canada.

Benefits

• Competitive base compensation based on the market.
• Opportunity for employees to become shareholders.
• Flexible work environment supporting work-life balance.
• Career growth opportunities and continuing education for professional development.
• Stable working environment at a company with more than 50 years of market experience.
• Opportunity to work with quality products at a growing company with a presence in Canada and the United States.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed