Regional Sales Manager - Western Region
About The Position
Kettle Cuisine is seeking a results-driven Regional Sales Manager to grow sales and expand the company’s presence with restaurant chains across the West region. The role manages and grows business with existing regional multi-unit customers while identifying and securing opportunities with new restaurant chains. Candidates in the Western United States only will be considered. The position is based at the Lynn Plant in Lynn, Massachusetts, and allows travel up to 50%. The ideal candidate uses a data-driven, insight-led approach to selling, has a passion for food and culinary trends, and builds productive partnerships with the broker network. The Regional Sales Manager targets regional restaurant chains with 20 or more locations headquartered in the West; builds relationships with chain decision-makers; leads menu ideation sessions, product cuttings, and strategic business reviews; and develops customized menu solutions using Kettle Cuisine’s culinary capabilities and insights. The role also uses trend data to identify menu opportunities and category growth potential, works with the culinary team on concepts and innovations, and turns insights into compelling sales presentations. The position leads and supports Kettle Cuisine’s broker network across the West, providing strategy, training, tools, data, and direction. It partners internally with Marketing, Culinary, Category, Supply Chain, Customer Service, and Operations teams to develop customer materials, support onboarding, deliver a strong customer experience, and share market insights for innovation, forecasting, and growth planning. The role is also expected to model Kettle’s Core Values and safety culture and contribute to a committed, collaborative team.
Requirements
- At least 5 years of progressive sales experience in the foodservice industry.
- Strong understanding of regional chain account dynamics and distributor networks.
- Demonstrated success managing a multi-state territory and broker partners.
- Excellent interpersonal, negotiation, and presentation skills.
- Self-motivated, organized, and results-oriented.
- Proficiency with CRM tools such as Salesforce and the Microsoft Office Suite.
- Ability to travel up to 50%.
- Candidates must be in the Western United States.
Nice To Haves
- Experience navigating multi-unit organizations and influencing across functions.
- Data-driven approach and ability to translate insights into actionable strategies.
- Interest in culinary topics and ability to collaborate closely with chefs and R&D teams.
- Strong ability to lead broker networks with clear direction and accountability.
- Relentless focus on finding and closing new opportunities.
Responsibilities
- Target, pursue, and grow regional restaurant chains with 20 or more locations headquartered in the West.
- Build relationships with chain decision-makers across culinary, supply chain, R&D, operations, and marketing.
- Lead menu ideation sessions, product cuttings, and strategic business reviews tailored to regional multi-unit operators.
- Develop customized menu solutions using Kettle Cuisine’s culinary capabilities and insights to secure new chain placements.
- Use trend data to identify menu opportunities, flavor gaps, and category growth potential for chain customers.
- Partner with the culinary team on new concepts, limited-time offers, seasonal innovations, and operational solutions.
- Translate data and culinary insights into compelling sales stories and operator-ready presentations.
- Lead the broker network across the West, ensuring clear strategy, strong execution, and accountability.
- Provide brokers with training, tools, data, and direction to prioritize chain targets and accelerate customer acquisition.
- Conduct market rides, performance reviews, and opportunity planning with broker partners.
- Partner with Marketing, Culinary, and Category teams to create customer-specific materials, menu concepts, and validation tools.
- Collaborate with Supply Chain, Customer Service, and Operations to support smooth onboarding and an exceptional customer experience.
- Share customer and market insights with internal teams to support innovation, forecasting, and long-term growth planning.
- Model and support Kettle’s Core Values and safety culture, contribute to a collaborative team, and help the team deliver its plan.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
