Regional Sales Manager - Western Region

Kettle Cuisine•Lynn, MA

About The Position

Kettle Cuisine is seeking a results-driven Regional Sales Manager to grow sales and expand its presence with restaurant chains across the West. The role manages and grows business with existing regional multi-unit customers while identifying and securing opportunities with new restaurant chains. Candidates in the Western United States only will be considered. The Regional Sales Manager uses a data-driven, insight-led approach to selling, brings an interest in food and culinary trends, and builds productive partnerships with the broker network. The position targets regional restaurant chains with 20 or more locations headquartered in the West, develops customer-specific menu solutions, and partners with internal teams to support customer onboarding, innovation, forecasting, and long-term growth.

Requirements

At least 5 years of progressive sales experience in the foodservice industry.
Strong understanding of regional chain account dynamics and distributor networks.
Demonstrated success managing a multi-state territory and broker partners.
Excellent interpersonal, negotiation, and presentation skills.
Self-motivated, organized, and results-oriented.
Proficiency with CRM tools such as Salesforce and the Microsoft Office Suite.
Ability to travel up to 50%.
Skilled at navigating multi-unit organizations and influencing across functions.
Able to translate data and insights into actionable strategies.
Able to collaborate closely with chefs and R&D teams.
Strong ability to lead broker networks with clear direction and accountability.

Responsibilities

Target, pursue, and grow regional restaurant chains with 20 or more locations headquartered in the West.
Build relationships with chain decision-makers across culinary, supply chain, R&D, operations, and marketing.
Lead menu ideation sessions, product cuttings, and strategic business reviews tailored to regional multi-unit operators.
Develop customized menu solutions using Kettle Cuisine’s culinary capabilities and insights to secure new chain placements.
Use trend data to identify menu opportunities, flavor gaps, and category growth potential for chain customers.
Partner with the culinary team on new concepts, limited-time offers, seasonal innovations, and operational solutions.
Translate data and culinary insights into compelling selling stories and operator-ready presentations.
Lead the broker network across the West, providing strategy, direction, and accountability.
Provide brokers with training, tools, and data to prioritize chain targets and accelerate new customer acquisition.
Conduct market rides, performance reviews, and opportunity planning with broker partners.
Partner with Marketing, Culinary, and Category teams to create customer-specific materials, menu concepts, and validation tools.
Collaborate with Supply Chain, Customer Service, and Operations to support smooth onboarding and a strong customer experience.
Share customer and market insights with internal teams to support innovation, forecasting, and long-term growth planning.
Model and support Kettle Cuisine’s core values and safety culture, contribute to a collaborative team, and help the team deliver its plan.