Regional Marketing Sr. Lead, Canada

Wise • Austin, TX

7d • $139,000 - $191,000

About The Position

Wise is seeking a Regional Marketing Sr. Lead to lead the next phase of growth in Canada, one of its fastest-growing markets and a key strategic priority in North America. The role is accountable for new customer acquisition and contribution margin growth in the Canadian market.

The successful candidate will define Wise’s Canadian go-to-market strategy, including messaging, positioning, channel mix, and budget allocation. They will collaborate with channel leads based in London on campaign execution and optimization, and partner with Regional Growth and Product teams on features and promotions. They will also represent Canadian customers by sharing insights with the Regional Product team to help shape product improvements and the roadmap.

This role requires a deep understanding of Canadian customers, the competitive landscape, acquisition channels, and the factors that influence product conversion. Wise describes itself as an inclusive, international team committed to helping every team member feel respected, empowered to contribute, and able to progress in their career.

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of the Canadian customer and competitive landscape.
• Work with channel leads based in London on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent Canadian customers by capturing and sharing their insights with the Regional Product team to inform product improvements.
• Review, challenge, and add value to channel leads’ plans and performance, providing credible expertise in acquisition channels.
• Develop expertise in the product, customers, customer objections, and what drives conversion, and apply that expertise to planning, positioning, and channel strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed