Regional Marketing Lead, North America

StarTech.com • Toronto, ON

5h • $120,000 - $130,000

About The Position

StarTech.com is hiring a Regional Marketing Lead to serve as the regional voice of the customer and primary marketing partner to North American Sales. This senior individual contributor owns the North America marketing plan and its performance, working directly with Sales teams and customers to uncover regional needs, shape an integrated marketing plan, and adapt campaigns to local priorities. The role translates regional direction into briefs for central specialist teams and coordinates with Channel Marketing on relevant distributor and reseller activity.

The position requires influencing without direct authority, balancing competing priorities, and following through on details. It ensures marketing resonates with customers, equips Sales with useful tools, and contributes to measurable business growth. The role owns regional planning, briefs, priorities, stakeholder cadence, and use of the approved regional budget within company guidelines. Central teams retain ownership of specialist strategy, standards, production, platforms, and execution; major resource or investment trade-offs are agreed with functional leaders and the VP of Marketing. Changes to budget, brand direction, commercial terms, major commitments, and unresolved conflicts between regional needs and central capacity are escalated.

The role works closely with North American Sales leaders and field teams, as well as Product Marketing, Creative and Content, Demand Generation and Email, Digital and Paid Media, Events, Marketing Operations, Analytics, and RevOps. It coordinates with the separate Channel Marketing team and engages customers, prospects, partners, industry contacts, agencies, and event partners as needed.

The role offers a salary range of USD $120,000 to $130,000 (CAN $115,000 to $122,000), plus eligibility to participate in a bonus program. StarTech.com also offers comprehensive health benefits, tuition reimbursement, retirement savings plans, a wellness program, and additional perks and rewards.

Requirements

• At least 7 years of B2B marketing experience, including regional, integrated, field, or Sales-aligned marketing in a complex organization.
• Demonstrated experience working directly with Sales leaders and customers to develop marketing plans, Sales enablement, and measurable programs.
• Experience directing work through shared teams or centers of excellence without relying on direct reporting authority.
• Strong understanding of Sales processes, account planning, customer research, and marketing’s role in acquisition, product category expansion, and retention.
• Ability to turn customer and regional insight into clear briefs, useful Sales tools, and coordinated campaigns across email, paid media, content, digital, and events.
• Comfort with campaign and pipeline metrics, budget decisions, CRM and marketing platforms, and the practical limits of attribution.
• Strong cross-functional influence, clear writing and presentation, project management, and sound judgment in prioritizing competing requests.
• Practical ability to use AI and automation to accelerate research, analysis, and planning while checking accuracy and protecting confidential information.

Nice To Haves

• B2B technology, IT products, distribution, or channel-influenced buying experience.
• A degree in marketing, business, or a related field, or equivalent practical experience.

Responsibilities

• Build working relationships with North American Sales leaders and field teams; participate in account planning, pipeline reviews, customer meetings, and regular Sales feedback sessions.
• Identify the messaging, customer stories, competitive proof, product guidance, and outreach support Sales needs for priority accounts, industries, use cases, and product categories.
• Work with Product Marketing and Creative to produce Sales tools, and with Demand Generation on outreach plays, follow-up paths, and account expansion programs; review adoption and results with Sales.
• Stay informed about customers, prospective buyers, and regional selling processes through field visits, customer conversations, event participation, and input from Sales and customer-facing teams.
• Translate recurring customer needs, objections, purchase triggers, and market differences into briefs for campaigns, content, events, digital experiences, and product launch plans.
• Bring regional evidence into central planning so messaging and creative reflect how North American customers research, evaluate, and buy.
• Own the North America marketing plan and calendar, translating company, product, and Sales priorities into audiences, objectives, campaigns, and regional activations.
• Set briefs, priorities, timing, and success measures for central teams; align plans across Creative, Email and Demand Generation, Digital and Paid Media, Events, Product Marketing, and Marketing Operations.
• Coordinate launches and campaigns across channels to provide consistent and relevant experiences for customers and Sales; resolve regional trade-offs with functional leaders and keep stakeholders informed.
• Coordinate with the separate Channel Marketing team where distributor and reseller activity intersects with the North America plan, without taking ownership of its budget or programs.
• Define regional objectives and Sales engagement plans for trade shows, customer events, and local activations; partner with Events on execution, lead capture, and follow-up.
• Review campaign engagement, Sales adoption, lead quality, opportunities, customer feedback, and pipeline contribution with Analytics, RevOps, and channel owners; recommend evidence-based changes.
• Recommend regional investment priorities, manage the approved regional marketing budget, and make trade-offs with the VP of Marketing and central functional leaders.
• Run a regular planning and review cadence with Sales and centers of excellence; maintain clear briefs, owners, decisions, and timelines for the integrated plan.
• Escalate budget changes, brand direction, commercial terms, major commitments, and unresolved conflicts between regional needs and central capacity.
• Engage customers and prospects to understand their needs, participate in relevant partner, industry, and customer meetings with Sales, and work with agencies or event partners when needed.

Benefits

• Competitive salary range of USD $120,000 to $130,000 (CAN $115,000 to $122,000).
• Eligibility to participate in the company bonus program.
• Comprehensive health benefits.
• Tuition reimbursement program.
• Retirement savings plans.
• Wellness program.
• Additional perks and rewards.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed