Regional Marketing Sr. Lead, Canada

Wise • Austin, TX

6d • Hybrid

About The Position

Wise is hiring a Regional Marketing Sr. Lead to own the growth of its Canadian market, with accountability for new customer acquisition and contribution margin. The role defines Canada's go-to-market strategy, including messaging, positioning, channel mix, and budget allocation, and works with channel leads in London on campaign execution and optimization. It also partners with Regional Growth and Product teams on new features and promotions and represents Canadian customer insights to help shape the product roadmap.

The successful candidate will bring strong analytical and acquisition-marketing expertise, including the ability to assess unit economics, payback periods, opportunity sizing, and experiment results. They will influence regional and global stakeholders in a matrixed environment, collaborate closely with Product, and provide informed oversight and constructive challenge to channel specialists. The role is based in Austin, Texas, and is hybrid, with at least three days per week in the office. For the first three months, the role requires being in the office full-time.

Requirements

• Be data-driven and understand unit economics, payback period, and opportunity sizing, using them to make budget and channel decisions.
• Have experience running geo tests, A/B tests, and other incrementality experiments.
• Have experience partnering with Marketing Analytics and Marketing Science teams on test design and using opportunity sizing to prioritize investment.
• Have experience owning a marketing budget and being accountable for its return.
• Be an influential leader able to work cross-functionally across regional and global teams without direct authority over every lever.
• Communicate clearly and persuasively with regional and global stakeholders.
• Be entrepreneurial and self-directed, and comfortable with ambiguity and competing priorities in a matrix organization.
• Have previous experience working alongside Product.
• Have sufficiently deep experience across acquisition channels to review, challenge, and improve channel specialists' work.

Nice To Haves

• Experience marketing in Canada or another market with strong newcomer or immigrant customer segments.
• Experience in FinTech or another regulated industry.
• French-language business proficiency.

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of Canadian customers and the competitive landscape.
• Work with channel leads based in London on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent Canadian customers by capturing and sharing their insights with the Regional Product team to inform product improvements.
• Review, challenge, and improve channel leads' plans and performance, bringing credible expertise in acquisition channels.
• Develop expertise in the product, customer needs, customer objections, and conversion drivers, and apply it to planning, positioning, and channel strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed