Regional Marketing Manager - Dallas

MidFirst Bank • Dallas, TX

4d • Onsite

About The Position

The Regional Marketing Manager supports marketing initiatives and community relationships in the Dallas market. The role uses project management skills and marketing experience to complete projects on time and meet quality standards. It provides local marketing support and assists Dallas leadership and bankers with community events, sponsorships, promotions, and local community partners. The position requires planning, proactive thinking, understanding of marketing principles and the local community, collaboration, communication, teamwork, and experience working within a project management platform.

The role reports to the SVP, Director of Corporate Marketing, based in Oklahoma City. It is based in the Dallas office and works closely with local market leadership. Some travel is required, including three to four trips per year to Oklahoma City for training with the Marketing team.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of marketing principles and the local community.
• Ability to work within a project management platform.
• Strong interpersonal, problem-solving, and time-management skills.
• Highly organized, with the ability to manage multiple and shifting priorities and projects in a fast-paced, high-pressure environment.
• Accuracy and acute attention to detail, including proofreading and content review.
• Strong work ethic, self-motivation, confidence, and ability to work as a team player.
• Ability to work effectively with employees and managers in the Dallas market, the Marketing Department, and other departments and business lines, and to interact well with clients.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, including Word, Outlook, and PowerPoint, with excellent Excel skills.

Nice To Haves

• Five or more years of previous experience in a marketing and/or community support role.
• Proactive and highly strategic thinking.

Responsibilities

• Collaborate with the Marketing team on local marketing campaigns, promotions, and social media, ensuring local marketing meets brand standards.
• Serve as the primary point of contact for inbound market marketing opportunities, including community service projects, financial donations, and CRA activities.
• Manage sponsorship relationships and activate and manage related assets, benefits, and events; attend events onsite when applicable and provide video and photos for marketing and social media.
• Identify new local sponsorship opportunities.
• Validate the accuracy and placement of marketing and merchandising in local banking centers.
• Manage local community project calendars.
• Serve as the local subject matter expert for assigned areas, providing insights and feedback while managing projects to achieve objectives.
• Work with local leadership and the Marketing team to provide strategic marketing support for the local market.
• Track local market changes and competitors’ marketing mix, and provide relevant, timely competitive information.
• Create, analyze, and summarize marketing reports for quarterly leadership presentations.
• Manage onsite event marketing support and outreach initiatives as needed, including planning and hosting client appreciation, prospecting, and networking events.
• Execute promotions supporting bank campaigns and marketing initiatives as needed.
• Manage inventory and coordinate company store items, including swag and gifts, for local employees.
• Perform additional responsibilities as determined.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level