Regional Marketing Manager - Dallas
About The Position
The Regional Marketing Manager supports marketing activities and community engagement in the Dallas market. The role uses project management skills and marketing experience to keep projects on schedule and aligned with quality standards and brand expectations. It provides local marketing support and assists Dallas leadership and bankers with community events, sponsorships, promotions, and relationships with local community partners. Success requires planning, proactive thinking, familiarity with marketing principles and the local community, and strong collaboration, communication, and teamwork skills. The position is based in the Dallas office and works closely with local market leadership. It reports to the SVP, Director of Corporate Marketing, who is located in Oklahoma City. The role also requires some travel to Oklahoma City for training with the Marketing team, approximately three to four times per year.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proactive and highly strategic thinking.
- Strong interpersonal, problem-solving, and time-management skills.
- Highly organized, with the ability to manage multiple and shifting priorities and projects in a fast-paced, high-pressure environment.
- Accuracy and acute attention to detail, including proofreading and content review.
- Strong work ethic, self-motivation, confidence, and ability to work as a team player.
- Ability to work effectively with Dallas-market employees and managers, the Marketing Department, and other departments and business lines throughout the company, and to interact well with clients.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Office, including Word, Outlook, and PowerPoint, and excellent Excel skills.
Nice To Haves
- Five or more years of previous experience in a marketing and/or community support role.
Responsibilities
- Collaborate with the Marketing team on local marketing campaigns, promotions, and social media, ensuring local marketing meets brand standards.
- Serve as the primary local contact for inbound marketing opportunities, including community service projects, financial donations, and CRA activities.
- Manage sponsorship relationships and the activation and management of related assets, benefits, and events; attend events onsite when applicable and provide video and photos for marketing and social media.
- Identify new local sponsorship opportunities.
- Validate the accuracy and placement of marketing and merchandising materials in local banking centers.
- Manage local community project calendars.
- Serve as the local subject matter expert for areas of responsibility, providing insights and feedback while managing projects to achieve objectives.
- Work with local leadership and the Marketing team to provide strategic marketing support for the local market.
- Monitor local market changes and competitors’ marketing mix, and provide relevant, timely competitive information.
- Create, analyze, and summarize marketing reports for quarterly leadership presentations.
- Manage onsite event marketing support and outreach initiatives as needed, including planning and hosting client appreciation and prospecting/networking events.
- Execute promotions supporting bank campaigns and marketing initiatives.
- Manage inventory and coordinate company-store items, including SWAG and gifting, for local employees.
- Travel to Oklahoma City approximately three to four times per year to train with the Marketing team.
- Perform additional responsibilities as determined.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
