INFINITI Regional Marketing Communications Manager

Nissan • Somerset, NJ

11d • Onsite

About The Position

The Regional Marketing Communications Manager leads the analysis, development, and execution of the INFINITI Marketing Group (IMG), a co-marketing program supporting Tier 2 activities, to advance vehicle sales, brand value, and profitability in an assigned region. In collaboration with Regional management, the manager develops and coordinates regional marketing communications across disciplines, monitors advertising plans, and adapts programs to changing market, inventory, customer, economic, and media conditions. The role also maintains knowledge of competitor strategies and uses Tier 2 partner agencies to support regional marketing efforts.

The manager oversees media plans and campaigns with advertising agencies, coordinates regional promotions with national brand standards and strategies, and serves as a primary connection between National Headquarters and regional operations. The position supports retailers and field staff with marketing programs and insights, manages regional auto shows and events, budgets, vendors, and agency performance, and evaluates campaign and event effectiveness. It also applies market research and analytics to regional plans, proposes actions to address competition and consumer needs, and facilitates IMG meetings and Retailer Advisory Board Marketing Subcommittee materials.

The position is based in Somerset, New Jersey, and requires the ability to travel up to 25%–50%, including overnight travel.

Requirements

• Six or more years of progressive Marketing and Sales experience.
• Experience may combine work within an agency, dealership, region, or headquarters, at Analyst or Manager level or in a similar position.
• In-depth exposure to and understanding of developing and implementing automotive marketing plans.
• Bachelor’s degree in a related discipline.
• Understanding of retailer operating businesses, advertising and marketing principles, concepts, and practices, and general industry practices.
• Strong creative instincts.
• Ability to navigate critical paths using strategic thinking, judgment, innovation, and ingenuity without appreciable direction.
• Ability to plan, schedule, and manage projects through implementation and make independent decisions that result in creative solutions.
• Ability to travel up to 25%–50%, including overnight travel.
• Must be legally authorized to work in the United States and provide proof of employment eligibility at hire.

Responsibilities

• Lead the analysis, development, and execution of the INFINITI Marketing Group co-marketing program for the assigned region.
• Oversee the development and maintenance of media plans with outside advertising agencies to drive action throughout the purchase funnel.
• Review and adjust marketing communications programs in response to inventory, carflow, customer preferences, economic conditions, weather, manufacturing constraints, media costs, and national initiatives.
• Ensure regional promotions and messaging align with national brand standards and strategies.
• Review Tier 2 media plans with retailers and field staff, recommend actions, and coordinate with agencies and national and digital marketing partners to optimize regional media programs.
• Integrate regional advertising with national media strategies through cross-functional collaboration with national marketing communications and media teams.
• Serve as the primary conduit between National Headquarters and regional operations, sharing regional feedback and communicating national programs regionally.
• Help regional leaders understand and use programs to drive wholesale and retail sales.
• Collect and share regional consumer, competitor, and market insights for regional media and messaging campaigns.
• Consult with retailers on advertising plans, explain national programs, and share marketing best practices.
• Initiate new dealer-facing regional prospects for lower-funnel action.
• Manage regional auto shows and events, coordinating activations, vehicle and display logistics, lead management, and Product Specialist staffing with internal teams and agencies.
• Maintain project budgets and purchase requests; monitor vendor compliance with strategy, contracts, and budgets.
• Prepare post-event analyses to assess effectiveness and return on investment.
• Confirm advertising actualization and ensure media execution meets established standards; resolve agency performance issues.
• Oversee media campaign execution and work with the Regional Sales Manager to evaluate sales impact and inform future initiatives.
• Manage regional marketing budgets and review and approve requests for tactical expenditures.
• Coordinate regional programs with national efforts to maximize resources and avoid duplication.
• Provide input into regional marketing analytics and incorporate findings about market demand, customer perceptions, and regional economic conditions into campaigns and plans.
• Monitor competitor marketing strategies and resource use across the region and its DMAs; provide routine customer and competition reports.
• Use available National Market Intelligence and syndicated research, such as Polk/GfK, media information, SV, and JDPA, to analyze competition, consumer needs, brand perceptions, and market penetration.
• Propose corrective actions and messaging to capture sales, develop action plans, and evaluate their success.
• Work with the RVP and Regional Sales Manager to develop region-specific materials for the Retailer Advisory Board Marketing Subcommittee and assist with issue facilitation and resolution.
• Manage IMG meetings, including facilitation, agendas, content, and frequency, and work with the AGM/DOM team to support retailer participation and relevant meeting topics.
• Perform other related duties as needed.

Benefits

• Career growth and continuous learning opportunities, including cross-departmental career moves and learning platforms.
• Seminars and leadership training.
• Tuition reimbursement.
• Comprehensive benefits package, including medical coverage, mental health benefits, parental leave, and retirement savings.
• Employee Lease Program discounts on lease vehicles.
• Vehicle Purchase Program (VPP).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level