INFINITI Regional Marketing Communications Manager
About The Position
The Regional Marketing Communications Manager leads the analysis, development, and execution of the INFINITI Marketing Group (IMG), a co-marketing program supporting Tier 2 activities, to advance vehicle sales, brand value, and profitability in an assigned region. Working with regional management, the manager develops integrated regional marketing communications plans, reviews and monitors agency advertising plans, and adapts programs to changing market and business conditions. The role uses Tier 2 agency partners and maintains knowledge of competitor strategies to inform regional marketing decisions. The manager oversees regional media planning, promotions, advertising, events, budgets, analytics, and performance evaluation. The position connects National Headquarters with regional operations and retailers, ensuring national strategies are communicated and supported while regional insights and needs are represented. It also works with internal teams, agencies, and retailer leadership to coordinate programs and resolve issues. Travel to retailers and other locations is required, including overnight travel, at up to 25%–50%.
Requirements
- Understanding of retailer operating businesses, advertising and marketing principles, concepts, and practices, general industry practices, and strong creative instincts.
- Ability to navigate critical paths using strategic thinking, judgment, innovation, and ingenuity without appreciable direction.
- Ability to plan, schedule, and manage projects through implementation and make independent decisions that result in innovative, creative solutions.
- Six or more years of progressive Marketing and Sales experience.
- Experience may combine work at an agency, dealership, region, or headquarters and may be at Analyst, Manager, or a similar level.
- In-depth exposure to and understanding of the development and implementation of automotive marketing plans.
- Bachelor’s degree in a related discipline.
- Legally authorized to work in the United States and able to provide proof of employment eligibility at hire.
- Ability to travel up to 25%–50%, including overnight travel.
Responsibilities
- Oversee development and maintenance of media plans with outside advertising agencies to drive action across the purchase funnel.
- Adjust marketing communications programs in response to inventory, vehicle volume and flow, customer preferences, economic conditions, weather, manufacturing constraints, media costs, and national initiatives.
- Ensure regional promotions and messaging align with national brand standards and strategies.
- Manage all facets of marketing and advertising for the assigned region, including review of Tier 2 media plans with retailers and field staff and recommendations for action.
- Coordinate with agencies, national marketing teams, and digital marketing partners to ensure regional media programs are fully utilized and optimized.
- Integrate regional advertising with national media strategies through cross-functional collaboration with national marketing communications and media teams.
- Serve as the primary conduit between National Headquarters and regional operations, communicating national programs regionally and relaying regional feedback to inform national programs.
- Help regional leaders understand and use programs to drive wholesale and retail sales.
- Collect and share regional consumer and competitor insights to inform regional media and messaging campaigns, and ensure regional programs complement national efforts while addressing local issues.
- Travel to retailers to consult on advertising plans, explain national programs, share best practices, and initiate dealer-facing regional prospects for lower-funnel action.
- Manage regional auto shows and events, coordinating internal teams and agencies on logistics, lead management, staffing, budgets, purchase requests, vendor compliance, and post-event ROI analysis.
- Confirm advertising actualization and media compliance with established standards; resolve agency performance issues and evaluate campaign sales impact with the Regional Sales Manager.
- Manage regional marketing budgets and review and approve requests for tactical expenditures; coordinate regional programs with national efforts to maximize resources and avoid duplication.
- Provide input to regional marketing analytics and apply findings about market demand, customer perceptions, and economic conditions to campaigns and plans.
- Monitor competitor strategies and resource use across the region and DMAs; prepare routine customer and competitor reports; use available national market intelligence and syndicated research to analyze competition, consumer needs, brand perceptions, and market penetration.
- Propose corrective actions, messaging, and regional action plans to capture sales, and evaluate their effectiveness.
- Work with the RVP and Regional Sales Manager to develop region-specific materials for the Retailer Advisory Board Marketing Subcommittee and assist with issue facilitation and resolution.
- Manage IMG meetings, including facilitation, agendas, content, and frequency, and work with the AGM/DOM team to support retailer participation and relevant meeting topics.
- Perform other related duties as necessary.
Benefits
- Career growth and continuous learning opportunities, including diverse career paths, cross-departmental moves, learning platforms, seminars, and leadership training.
- Tuition reimbursement programs.
- Comprehensive benefits package, including medical coverage, mental health benefits, parental leave, and retirement savings.
- Employee Lease Program discounts on lease vehicles and a Vehicle Purchase Program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
