Regional Marketing & Communications Manager

Huntington National Bank•Austin, TX

18h•Onsite

About The Position

The Regional Marketing and Communications Manager develops and executes regional marketing plans that amplify Huntington’s brand locally and support business goals. The role uses strategic thinking, local market knowledge, and community relationships to strengthen the organization’s profile and build community partnerships that create business and engagement opportunities through sponsorships, events, and local market activity. The manager serves as the region’s marketing lead and primary point of contact, works with internal and external stakeholders, and helps deliver the brand in relevant and distinctive ways. The role may include managing marketing professionals, mentoring new Regional Marketing Managers, and serving in community leadership roles. It may also support corporate programs and includes other duties as assigned.

Requirements

Bachelor’s degree.
At least 5 years of experience in marketing, communications, or community relations.

Nice To Haves

Strong understanding of marketing principles and strategies.
Ability to work independently, manage multiple priorities, and adapt to a fast-paced environment.
Proven success managing events, sponsorships, and community engagement.
Excellent written and verbal communication abilities.
Demonstrated leadership and interpersonal skills.
Ability to analyze data and make strategic decisions.
Strong negotiation skills.
Strong organizational and project management skills.
Knowledge of the local market and competitive landscape.
Sponsorship activation experience.
Leadership experience, such as within a team or community.
Community engagement and volunteerism experience.
Ability to travel within the assigned region for events, meetings, and community outreach, including possible evening or weekend events, and outside the region for Regional Marketing or Consumer and Regional Bank meetings.
Banking or financial services experience is highly preferred.

Responsibilities

Conduct and maintain market analyses covering demographics, economic trends, the competitive landscape, brand positioning, and local opportunities.
Develop and execute regional marketing plans that promote and protect the brand, align with corporate branding and compliance guidelines, optimize resources, maximize return on investment, support regional business goals, and build community leadership.
Lead local sponsorship strategy, including identifying, negotiating, activating, and managing tickets, tables, and suites.
Manage local branding and advertising opportunities to improve visibility and awareness.
Secure media and speaking opportunities for regional and national leaders to position the organization as a regional thought leader.
Adapt marketing approaches to changing market conditions, regional needs, and corporate directives.
Develop internal and external communications, including leadership messaging, colleague updates, social media content, and talking points.
Identify media opportunities and speaking engagements for regional and corporate leadership in partnership with Communications teams.
Collaborate with internal teams to ensure communications are consistent and compliant.
Manage regional marketing budgets with oversight from the Regional President and steward funds efficiently.
Oversee the purchase, distribution, and use of branded materials and promotional assets.
Represent marketing on the Regional Leadership Team and serve as the region’s marketing lead and primary point of contact.
Monitor regional marketing efforts and help protect the brand and ensure compliance with brand guidelines.
Represent Regional Marketing on cross-functional teams and advocate for the function.
Potentially onboard and mentor new Regional Marketing Managers and manage a team of marketing professionals, supporting collaboration and professional development.
Partner with regional leaders, corporate teams, and community organizations to align marketing with business objectives and national initiatives.
Build and maintain relationships with internal and external stakeholders, community organizations, and other partners.
Support colleague engagement through regional communications and volunteer initiatives.
Represent the organization at community events, sponsorships, and volunteer initiatives.
Collaborate with the community development relationship manager to align activities with the Community Plan and market goals.
Potentially support corporate programs such as Ignite the Classroom, Economic Outlook events, and branch openings.
Perform other duties as assigned.