Regional Marketing Assistant - CGA USCA

Crimson Academies • Toronto, ON

21d • Remote

About The Position

We're seeking a hands-on marketing campaign specialist who can develop strategic campaign plans and personally create the ads, copy, landing pages, and content needed to bring those strategies to life. This is a hands-on role involving building campaigns, writing copy, creating digital assets, and optimizing performance in close collaboration with the Regional Digital Marketer to support a strong growth strategy. The role serves the US, Canada, and LATAM markets and is fully remote for candidates based in those regions, with work aligned to US/LATAM time zones for real-time collaboration with the USCA team.

Requirements

• 3–5 years of hands-on marketing experience personally creating and managing campaigns.
• Proven experience writing high-converting copy for ads, emails, and landing pages.
• Experience managing paid advertising across Meta, Google Ads, and other platforms; technical advertising expertise is not required.
• Expertise with an email marketing platform.
• Ability to create content, including blog posts, social content, and educational materials.
• An analytics and optimization mindset.
• Self-starter mentality and ability to identify and complete needed work without waiting for direction.
• Creative problem-solving skills and ability to generate and quickly test campaign ideas.
• Attention to detail and ability to ensure campaign elements are polished and professional.
• Ability to make decisions based on performance metrics.
• Adaptable communication and writing skills for different audiences and channels.
• Ability to work within US/LATAM time zones to collaborate in real time with the USCA team.

Nice To Haves

• Experience in education or online learning markets.
• Familiarity with CRM systems such as HubSpot or Salesforce and with lead scoring.
• Experience with Zoom or similar webinar platforms and event marketing.

Responsibilities

• Develop regional marketing strategy and personally execute its elements.
• Write ad copy for Facebook, Google, LinkedIn, and other digital platforms.
• Build landing pages using page builders and optimize them for conversions.
• Create presentation materials for webinars, partnerships, and educational expos.
• Collaborate with the content team, designers, and Regional Digital Marketer to build campaigns and content for US, Canada, and LATAM markets.
• Work with the Regional Digital Marketer to optimize campaigns.
• Work with the Local Marketing team to create campaigns and marketing materials for US/Canada and LATAM markets.
• Work with the Content and PR Marketer to identify opportunities for audience-relevant content.
• Collaborate with the USCA Sales Team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed