Regional Marketing Analyst

Churchill Downs Incorporated•Lyndon, KY

About The Position

The Regional Marketing Analyst supports the execution and optimization of database marketing campaigns across multiple properties, ensuring alignment with corporate objectives and reinvestment guidelines. The role handles campaign production activities including data extraction, segmentation, offer creation, quality assurance, deployment, and performance analysis while maintaining data accuracy and compliance. The analyst partners with property marketing, analytics, and other teams to execute effective, data-driven marketing initiatives. The position involves using customer and campaign data to build targeted campaigns, configure offers, validate outputs, monitor performance, and identify opportunities to improve campaign effectiveness and efficiency. It also supports testing, pilot programs, automation, process improvement, campaign documentation, and stakeholder communications. The role requires extended periods working at a computer and may involve working on the gaming floor, where noise can range from moderate to loud and secondhand smoke exposure may occur subject to property regulations. Work hours may extend to nights, weekends, and holidays based on business needs.

Requirements

Strong analytical, critical-thinking, and problem-solving skills, including the ability to interpret customer and campaign data.
Working knowledge of database marketing concepts, segmentation, and campaign execution.
Strong organizational skills and the ability to manage multiple assignments and competing priorities.
High attention to detail and commitment to data accuracy and quality assurance.
Ability to follow documented processes and established campaign standards.
Ability to work effectively with cross-functional teams and property stakeholders.
Excellent written and verbal communication skills.
Ability to work flexible hours as needed, including weekends, nights, and holidays.
Ability to obtain and maintain valid gaming licenses in applicable jurisdictions.
Proficiency in Excel is required.
Working knowledge of SQL is required.

Nice To Haves

Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent relevant experience is preferred.
Two or more years of experience in database marketing, CRM, marketing analytics, or a related field is preferred.
Experience with campaign management platforms, Snowflake, and BI/reporting tools is preferred.
Casino or gaming industry experience is preferred.

Responsibilities

Execute targeted database marketing campaigns across assigned properties and channels, including email, direct mail, digital, and on-property initiatives.
Extract, manipulate, and analyze customer data from multiple systems and databases to support marketing initiatives.
Build and segment customer lists using demographics, player worth, gaming behavior, lifecycle positioning, and other relevant criteria.
Assist property marketing and analytics teams with developing data-driven offers and promotional strategies.
Create and configure marketing offers and incentives in applicable campaign and source systems.
Perform quality assurance and validation of campaign data, offers, lists, and outputs to ensure accuracy and compliance with established guidelines.
Ensure campaign execution follows database marketing processes, reinvestment guidelines, and compliance requirements.
Monitor and analyze campaign performance metrics to identify trends and opportunities for optimization.
Use Excel, Access, SQL, Snowflake, and business intelligence tools to develop campaign lists, analyses, and reports.
Maintain campaign documentation, checklists, procedures, and execution workflows.
Coordinate with property marketing, analytics, IT, vendors, and corporate teams to support accurate and timely campaign deployment.
Communicate campaign status, results, issues, and recommendations to appropriate stakeholders.
Support testing initiatives, pilot programs, and process improvements related to segmentation, offer strategy, automation, and campaign execution.
Identify opportunities to improve campaign efficiency, accuracy, and reporting capabilities.
Perform other duties as assigned.