Regional Market Development Manager

Thermo Fisher Scientific • Carlsbad, CA

6d • $104,100 - $139,000 • Onsite

About The Position

The Regional Market Development Manager leads North American market development and regional growth strategy for Thermo Fisher Scientific’s Applied Biosystems genetic analysis portfolios, including qPCR, dPCR, capillary electrophoresis (CE/Sanger sequencing), instruments, consumables, and assay attachments. The role turns market dynamics, customer workflows, and technical insights into regional strategies that drive adoption and support market leadership.

The manager partners with product management, sales leadership, field application teams, and marketing operations to shape global roadmaps, messaging, launches, and regional campaigns. The position targets markets including biopharma discovery, cell and gene therapy, oncology liquid biopsy, and inherited disease research, and oversees regional investment, campaign performance, and ROI.

This is an office-based role with a standard Monday–Friday schedule and travel of up to 25% across North America. The California salary range is $104,100–$139,000, with possible eligibility for a variable annual bonus based on company, team, and/or individual performance.

Requirements

• Bachelor’s degree in a life sciences discipline or related field.
• At least 5 years of commercial experience in life sciences marketing, product marketing, market development, or related roles in genomics or molecular diagnostics.
• Ability to translate technical assay parameters and customer workflows into commercial strategies.
• Knowledge of how the company’s products are used in the market.
• Exceptional ability to build alignment across regional and global cross-functional teams without direct authority.
• Self-starter mentality and resilience and agility in a fast-paced, high-growth environment.
• Willingness to travel up to 25% across North America for internal and customer-facing events.

Nice To Haves

• Advanced degree (M.S. or Ph.D.).
• Hands-on laboratory experience, field application science, or commercial sales background in genetic analysis technologies such as qPCR, dPCR, CE, or NGS.

Responsibilities

• Lead the end-to-end North American market development strategy and regional growth plan for qPCR, dPCR, and CE instruments, consumables, and assay attachments.
• Synthesize customer workflows, competitive positioning, and market shifts into growth priorities and product recommendations.
• Develop data-driven business cases to support regional investment and prioritization of high-opportunity segments.
• Represent the North American market in global strategy sessions and partner with product management to influence roadmaps, messaging, and launches.
• Develop programs to accelerate adoption in markets including biopharma discovery, cell and gene therapy, oncology liquid biopsy, and inherited disease research.
• Partner with sales leadership and field application teams, equipping them with technical narratives, insights, and tools.
• Set success metrics for regional initiatives and manage ROI across demand generation, promotional revenue, and marketing-attributed growth.
• Oversee regional campaigns from concept through execution and work with marketing operations to optimize performance.
• Manage the regional market development budget and communicate milestones, risks, and strategic opportunities to stakeholders.

Benefits

• Choice of national medical and dental plans and a national vision plan, including health incentive programs.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours of paid time off and 10 paid holidays annually.
• Paid parental leave: 3 weeks for bonding and 8 weeks for caregiver leave.
• Accident and life insurance, and short- and long-term disability in accordance with company policy.
• 401(k) U.S. retirement savings plan.
• Employees’ Stock Purchase Plan (ESPP), offering eligible colleagues the opportunity to purchase company stock at a discount.
• Possible variable annual bonus based on company, team, and/or individual performance results.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager