Market Development Manager

Rohrer•Addison, IL
•Remote

About The Position

Rohrer is seeking a Market Development Manager to lead business development across Home & Commercial, Home & Business, Household Goods, Personal Care, and other priority markets. The role designs and runs segment-based prospecting programs, coaches a prospecting group of approximately seven sales team members, and personally prospects and grows a portfolio of accounts. The manager owns the annual new business goal and partners with commercial leaders, marketing, and cross-functional teams to build a consistent pipeline of new customers. This is a leadership role without direct reports and is remote and field-based, with travel of up to 25%.

Requirements

  • At least 5 years of B2B sales or business development experience.
  • At least 2 years of experience building prospecting programs or coaching a sales or business development team.
  • A track record of creating prospecting cadences that generated measurable pipeline and revenue.
  • Hands-on experience with sales engagement tools such as CRM sequences and LinkedIn Sales Navigator.
  • Strong communication and relationship-building skills, with the ability to turn data into action.
  • Self-motivation to work effectively in a remote, field-based role and willingness to travel up to 25%.
  • Proficiency with Microsoft Office, including Excel, PowerPoint, Word, Outlook, and Teams.

Nice To Haves

  • Bachelor’s degree in business, marketing, or a related field; equivalent experience is considered.
  • Experience in packaging, manufacturing, or consumer products.

Responsibilities

  • Design segment-based prospecting programs, including target lists, playbooks, and multi-touch outreach cadences across phone, email, LinkedIn, and in-person channels.
  • Coach and lead a prospecting group of about seven sales team members by setting activity and pipeline expectations, conducting pipeline reviews, and holding the group accountable for results.
  • Set and report on prospecting KPIs, including activity, meetings set, opportunities created, conversion rates, and new business won, using the data to improve cadences and coaching.
  • Research and qualify new customers, markets, and opportunities aligned with Rohrer’s growth strategy.
  • Model field prospecting through store checks, networking, trade shows, and industry events, and teach these methods to the team.
  • Manage and grow a portfolio of approximately 40 smaller accounts, identifying expansion and cross-selling opportunities.
  • Prepare presentations, proposals, and business reviews, and help transition new accounts to commercial and operations teams.
  • Keep prospect, customer, and pipeline information accurate and current in the CRM.
  • Own the annual new business goal and work with commercial leaders, marketing, and cross-functional teams to develop a consistent pipeline of new customers.

Benefits

  • Competitive compensation.
  • Comprehensive benefits package, including medical, dental, vision, and retirement savings options.
  • Paid time off and company holidays.
  • Support and guidance from experienced sales professionals.
  • Career growth and advancement opportunities.
  • A collaborative, safety-focused work environment.
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