Market Development Manager
About The Position
The Market Development Manager (MDM) provides strategic planning, market activation, and account and market analytics for an assigned KDP DSD area. The role identifies local opportunities to drive volume, grow margins, and close distribution and availability gaps. The MDM collaborates with Territory Sales Managers, Regional Account Directors, National Account Executives, Regional Account Executives, and local supply chain team members to communicate, customize, and deliver corporate brand initiatives. The position reports to the Director of Market Development. The ideal candidate is based in Indianapolis, Indiana; candidates in Ohio and Kentucky will also be considered.
Requirements
- Bachelor's degree or equivalent experience.
- 3–5 years of previous sales (marketing activation) or marketing experience.
- Creative marketing ability, analytical thinking, and strategic forward thinking.
- Three years of experience with MS Office applications, including Excel, PowerPoint, and Word.
- Experience with Direct-Store-Delivery (DSD) within the beverage industry.
Nice To Haves
- Two years of supervisory management experience.
Responsibilities
- Tailor corporate brand promotion plans to local markets, including calendars, events, and incentives.
- Adapt national marketing programs, properties, point-of-sale tools, and local media buys for the area to create customer selling advantages for KDP DSD.
- Communicate commercial priorities and inspect in-market activation.
- Create local promotion and sampling events.
- Activate appropriate consumer purchase incentives, including OBM coupons from Shopper Marketing.
- Drive promotional plans and programs for local and partner brands.
- Develop and communicate route sales incentives, and track, rank, and post results.
- Perform post-promotion analysis.
- Analyze Circana data related to performance, opportunities, and competitors.
- Review measured channels monthly, focusing on critical scorecard metrics.
- Use Margin Minder to evaluate distribution, pricing, and merchandising opportunities by market, channel, and account.
- Develop local programs that drive and support Gold Standard Execution.
- Provide persuasive selling facts to support key account selling, including insights and relevant brand and market information.
- Seek opportunities across retail channels for KDP portfolio priorities.
- Develop and manage the annual brand calendar to balance brand initiatives and incentives.
- Work with regional allied brand companies to develop the annual calendar and programs.
- Manage special projects as assigned.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Disability coverage
- Paid time off, including paid parental leave, vacation, and sick leave
- 401(k) with company match
- Tuition reimbursement
- Mileage reimbursement
- Annual performance-based bonus, subject to eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Manager
