Market Development Manager

Tredegar Corporation•Pottsville, PA

About The Position

Tredegar Surface Protection is seeking an experienced Market Development Manager to identify, evaluate, prioritize, and commercialize growth opportunities in adjacent markets, emerging applications, and technology-driven spaces. The role bridges customers, markets, technology, manufacturing, commercial teams, and business leadership. It develops market assessments, competitive analyses, financial evaluations, business cases, value propositions, and commercialization pathways using the company’s capabilities in specialty films, coatings, and advanced materials. The position leads cross-functional initiatives from concept through commercialization and delivers recommendations intended to drive profitable, sustainable growth in differentiated, value-added markets. The Market Development Manager also monitors industry trends, customer needs, regulatory developments, and emerging technologies; evaluates market attractiveness, competitive positioning, technical feasibility, and value-creation potential; and presents strategic recommendations to senior leadership. The role builds external relationships and represents Surface Protection with customers and at industry events. Travel is required as needed to support customer engagement, industry involvement, and business development.

Requirements

Experience in an industrial or manufacturing environment.
Demonstrated ability to evaluate opportunities from both technical and commercial perspectives and lead cross-functional initiatives from concept through commercialization.
Strong business acumen and analytical capability.
Excellent communication and relationship-building skills.
Proven ability to influence and collaborate effectively across functions and organizational levels.
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.

Nice To Haves

Bachelor’s degree in Engineering, Polymer Science, Materials Science, Chemical Engineering, Chemistry, Business, or a related discipline.
Ten or more years of progressive experience in market development, business development, product management, strategy, commercial leadership, engineering, product development, or a related area.
Experience with films, specialty materials, polymers, coatings, adhesives, or advanced materials.
An advanced degree in Engineering, Materials Science, Polymer Science, Business, or a related field.
An equivalent combination of education, experience, and training may be considered.

Responsibilities

Lead and manage market development processes and growth initiatives for the Surface Protection business.
Identify, evaluate, and prioritize adjacent markets, emerging applications, and technology-driven opportunities aligned with company capabilities and strategic objectives.
Develop market assessments, competitive analyses, financial evaluations, strategic business plans, and business cases to guide investment and growth decisions.
Monitor industry trends, customer needs, regulatory developments, and emerging technologies to identify future growth opportunities.
Assess prospective opportunities for market attractiveness, competitive positioning, technical feasibility, and value-creation potential.
Recommend opportunities that can create sustainable competitive advantage in differentiated, value-added markets.
Build relationships with customers, industry experts, suppliers, technology partners, universities, and industry associations.
Translate customer requirements and market intelligence into actionable growth initiatives as the voice of the market.
Partner with Commercial, Engineering, Research & Development, Manufacturing, Operations, Finance, and other teams to evaluate and develop products, applications, and markets.
Lead cross-functional growth initiatives from concept through commercialization, including value propositions, commercialization strategies, and go-to-market plans.
Evaluate how existing technologies, products, and manufacturing capabilities can be applied in new markets and applications.
Present recommendations, business cases, and strategic insights to senior leadership and influence decisions through analytical rigor and sound judgment.
Represent Surface Protection at customer meetings, industry events, conferences, and networking forums.
Foster collaboration across functions, businesses, geographies, and organizational levels.
Travel as needed for customer engagement, industry involvement, and business development activities.
Support other activities as needed to drive business growth and strategic effectiveness.

Benefits

Retirement Savings Plan with pre-tax 401(k) and after-tax Roth options; 100% company match up to 5% of employee contributions, with employees always 100% vested in all contributions.
Medical, prescription, dental, and vision coverage.
Health Savings Account (HSA) with company contribution.
Flexible Spending Account (FSA) for medical and dependent care.
Paid vacation and holidays.
Short-Term Disability (STD) and Long-Term Disability (LTD).
Life insurance for employees and dependents.
Accidental Death & Dismemberment insurance for employees and dependents.
Tuition Reimbursement Program.
Employee Assistance Program for employees and household members.
Matching Gifts Program.