Market Development Manager

Eastman • Kingsport, TN

3d

About The Position

Eastman is seeking a Market Development Manager for its Specialty Plastics division, focused on the commercial houseware market. The role develops and executes strategic marketing initiatives to drive and sustain growth in assigned market segments. It creates and implements market plans, monitors their effectiveness, and adjusts them as needed. The manager also oversees Stage Gate Projects, serves as a marketing subject matter expert, and collaborates with stakeholders across the business.

The position is based in Kingsport, Tennessee. Its key accountabilities include driving variable margin gains by closing new business initiatives; measuring growth through launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation; and providing marketing expertise and coaching while managing personal career development.

Requirements

• Bachelor's degree.
• MBA or advanced education in strategic marketing.
• At least 8 years of experience in commercial, marketing, or product management roles.
• Strong business and marketing acumen.

Responsibilities

• Develop Addressable Market Maps and refine existing offers with the Commercial Houseware Segment Team.
• Determine the best path for initiatives based on market strategy work, develop execution plans, and monitor their effectiveness.
• Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
• Communicate strategies across the Market Segment Team.
• Lead or support growth projects using the EBME framework (Eastman Business Management Excellence).
• Track metrics to ensure post-launch efforts align with segment strategy and performance.
• Facilitate and provide input on new business opportunities in Leads Management (SFDC).
• Recommend growth initiatives based on market trends and customer insights.
• Develop Economic Value Estimates (EVE™) with Product and Pricing teams.
• Prepare transition plans and materials, and coach Sales and support functions for new product launches.
• Draw insights from multiple sources to develop situational assessments for growth projects.
• Network and establish expertise in assigned markets.
• Interface with value chain leverage points to identify product and application opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level