Regional Market Development Manager
About The Position
The Regional Market Development Manager leads the North American market development strategy and regional growth plan for Applied Biosystems genetic analysis portfolios, including qPCR, dPCR, CE/Sanger sequencing instruments, consumables, and assay attachments. The role translates customer workflows, competitive positioning, technical insights, and market shifts into actionable growth priorities, product recommendations, and data-driven business cases. It represents the North American market in global strategy discussions and partners with product management to influence roadmaps, messaging, and launches. The manager develops targeted programs for markets including biopharma discovery, cell and gene therapy, oncology liquid biopsy, and inherited disease research; equips commercial teams with insights and tools; oversees regional campaigns and budgets; and measures initiative performance and return on investment. The position is office-based, follows a standard Monday–Friday schedule, and requires willingness to travel up to 25% across North America. Candidates must have a bachelor's degree, preferably in a relevant life sciences discipline, and at least five years of relevant commercial experience in life sciences marketing, product marketing, market development, or related roles in genomics or molecular diagnostics. An advanced degree is a strong plus. Preferred technical experience includes laboratory work, field application science, or commercial sales involving genetic analysis technologies.
Requirements
- Bachelor's degree required; a life sciences discipline such as Molecular Biology, Genetics, Biochemistry, Microbiology, or Cell Biology is preferred.
- At least 5 years of experience in life sciences marketing, product marketing, market development, or related commercial roles in genomics or molecular diagnostics.
- Ability to translate complex technical assay parameters and customer workflows into commercial strategies; knowledge of how the products are used in the market is required.
- Exceptional ability to build alignment across regional and global cross-functional teams without direct authority.
- Willingness to travel up to 25% across North America for internal and customer-facing events.
- Self-starter mentality and resilience and agility in a fast-paced, high-growth environment.
Nice To Haves
- Advanced degree (M.S. or Ph.D.).
- Hands-on laboratory experience, field application science, or commercial sales background in genetic analysis technologies such as qPCR, dPCR, CE, or NGS.
Responsibilities
- Drive the end-to-end North American market development strategy and regional growth plan for qPCR, dPCR, and CE instruments, consumables, and assay attachments.
- Synthesize customer workflows, competitive positioning, and market shifts into actionable growth priorities and product recommendations.
- Develop data-driven business cases to secure regional investment and prioritize high-opportunity segments.
- Represent the North American market in global strategy sessions and partner with product management to influence roadmaps, messaging, and launches.
- Develop targeted programs to accelerate adoption in key markets, including biopharma discovery, cell and gene therapy, oncology liquid biopsy, and inherited disease research.
- Partner with sales leadership and field application teams, providing technical narratives, insights, and tools.
- Set success metrics for regional initiatives and manage ROI across demand generation, promotional revenue, and marketing-attributed growth.
- Oversee regional campaigns from concept through execution and partner with marketing operations to optimize performance.
- Manage the regional market development budget and communicate milestones, risks, and strategic opportunities to stakeholders.
Benefits
- Choice of national medical and dental plans and a national vision plan, including health incentive programs.
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
- At least 120 hours of paid time off and 10 paid holidays annually.
- Paid parental leave, including 3 weeks for bonding and 8 weeks for caregiver leave.
- Accident and life insurance and short- and long-term disability in accordance with company policy.
- Competitive 401(k) U.S. retirement savings plan.
- Employee Stock Purchase Plan offering eligible colleagues the opportunity to purchase company stock at a discount.
- May be eligible for a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
