Regional Manager - Minnesota/Wisconsin

Palm Bay International•Minneapolis, MN

About The Position

The Regional Manager is a senior sales role responsible for business planning, development, and execution in the assigned region, delivering profitable growth through effective distributor management and market plan execution. The role serves as the primary relationship builder and point of contact for senior-level distributor leadership and develops and executes the annual sales plan. The Regional Manager leads and collaborates with a team of District Managers to optimize tactical spending and drive profitable volume growth and sustainable performance. Success is assessed through profitable and sustainable growth, performance at or above market trends, margin enhancement, brand management, team effectiveness and people leadership, distributor partnership and plan execution, and direct market relationships and sales. The position is based in Minneapolis, Minnesota, or Milwaukee, Wisconsin. It includes responsibility for area planning and forecasting, P&L, budget and pricing, distributor management, market management, new product introductions, trade program coordination, and people management and development. The role requires travel of 40–60% of the work week, some weekend work, and overseas business travel.

Requirements

10–15 years of alcohol beverage sales experience in progressively responsible roles.
Experience managing a direct team of sales professionals.
Experience with budget and pricing responsibilities.
Exceptional sales leadership and the demonstrated ability to grow a profitable business.
Strong distributor leadership and influencing skills.
Strong understanding of the alcohol beverage category and experience managing a growing business through multiple distributor contacts.
Understanding of business financials and experience managing to a budget.
Demonstrated ability to manage distributor teams and execute business plans that reflect year-on-year growth.
Experience planning and managing new product launches.
Ability to develop compelling product selling stories that grow distribution and volume sales.
Ability to analyze large datasets and identify insights for compelling sales presentations.
Ability to manage multiple priorities and work with a multi-brand portfolio.
Results-oriented, adaptable to a dynamic, fast-paced environment, and able to work independently.
Proficiency in Word, Excel, and PowerPoint.
Excellent verbal and written communication and presentation skills.
Experience using pricing, forecasting, and other sales tracking and monitoring tools.
Proven ability to manage a team with strong retention and development results, and to coach, mentor, and develop others.
Must be able to lift 45 pounds.
Must be able to travel 40–60% of the work week, work some weekends, and travel overseas for business.

Nice To Haves

Four-year college or university degree focused in Business Administration or Marketing preferred.
Advanced degree is a plus.
Experience with MicroStrategy and Vistaar.

Responsibilities

Establish and manage an annual business plan to meet volume and profit goals, partnering with Trade Marketing on effective trade programming.
Monitor performance against plan, develop contingency and gap-closing alternatives, assess market conditions, and submit plan and forecast updates as needed.
Manage the area P&L, annual budget, spending, pricing strategies, distributor margins, brand positioning, deferred discounts, and tactical budgets.
Provide financial parameters to the team and monitor compliance.
Build and manage senior-level relationships with distributor partners to ensure focus on the portfolio, growth, and profitability.
Drive distributor performance to plan, identify gaps, and implement corrective action plans.
Prepare and lead Distributor Business Review Meetings and ensure appropriate follow-up.
Develop market assessments and translate them into business plans that drive profitable growth.
Manage new product introductions to achieve shipment and depletion targets, coordinating with Brand Management and Trade Marketing on launch plans.
Coordinate with Regional Chain, On-Premise, and National Account teams on key trade programs.
Monitor key account activity and pursue growth opportunities.
Train and develop sales talent, manage direct reports’ performance, recruit and retain high-performing employees, and maintain annual performance and development plans.
Plan supplier market visits.