Regional Leasing Director

University Partners•Dallas, TX

About The Position

The Regional Leasing Director (RLD) drives leasing velocity, ensures execution of marketing strategy, and supports on-site teams across an assigned portfolio of properties. Working closely with the VP of Marketing & Leasing and the Director of Leasing, the RLD serves as a regional leader, coach, and resource, ensuring that leasing teams are equipped, motivated, and aligned with University Partners’ leasing and marketing goals. The role requires regular property travel, performance oversight, and proactive problem-solving to deliver consistent results across the region. University Partners is a vertically integrated real estate company specializing in the acquisition, development, and management of student housing communities across the country. It combines property ownership, management expertise, and marketing strategies to provide living experiences for students and results for residents, partners, and investors.

Requirements

At least 3 years of student housing experience, including a minimum of 2 years managing multi-state leasing and/or regional responsibilities in student housing.
Proven ability to lead, motivate, and coach leasing teams.
Strong analytical skills, including the ability to interpret data, trends, and market conditions.
Excellent written and verbal communication skills and ability to present effectively to small and large groups.
Strong organizational skills and ability to manage multiple priorities across a large portfolio.
Coachable, enthusiastic, and adaptable, with the ability to thrive in a fast-paced environment.
Effective team player who collaborates across functions and levels.
Ability to work calmly and effectively under pressure while managing competing priorities.
Ability to maintain confidentiality and handle sensitive information with discretion.
Bachelor’s degree (B.A.) from a four-year college or university, or an equivalent combination of education and multi-site student housing experience.

Nice To Haves

Proficiency in Microsoft Office and ability to learn new software quickly.
Experience with Entrata or equivalent property management software.
Experience with CRM and digital marketing tools.

Responsibilities

Act as the primary leasing and marketing leader for assigned properties, ensuring strategies are executed consistently and effectively.
Partner with Community Managers and Assistant Community Managers to monitor leasing velocity, identify challenges, and implement corrective strategies.
Serve as a liaison between corporate leadership and site teams to align goals and initiatives.
Develop, implement, and oversee property-specific marketing and leasing plans aligned with portfolio objectives.
Review and approve property marketing calendars and promotional campaigns, and recommend effective rate strategies.
Partner with revenue management and marketing teams to keep property pricing, promotions, and positioning competitive.
Ensure compliance with University Partners policies, procedures, and brand standards.
Train, mentor, and coach on-site leasing teams to support strong sales performance and customer experience.
Lead workshops, site visits, and regional trainings on leasing strategies, prospect engagement, and technology tools.
Promote accountability, teamwork, and high performance across leasing teams.
Monitor leasing velocity and key performance metrics across assigned properties and report findings to leadership.
Ensure timely submission and accuracy of required leasing and marketing reports.
Audit compliance with company policies, procedures, and brand standards.
Complete special projects as assigned by the executive team.
Travel to support site teams, evaluate market conditions, and identify opportunities.