Regional Director of Marketing

John Gore Organization•Salt Lake, UT

2d•Hybrid

About The Position

The John Gore Organization (JGO) is a leading presenter, distributor, and marketer of Broadway theater worldwide. Led by owner John Gore, a record 27-time Tony Award winner and Emmy Award recipient, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, Group Sales Box Office, and Broadway Brands. JGO presents live theater in more than 45 cities across North America, as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. Its productions have earned Tony Awards in every producing category, along with numerous Drama League, Drama Desk, and Olivier Awards. The organization is committed to expanding access to the arts and supporting theater education initiatives that inspire and develop the next generation of artists, audiences, and industry leaders. John Gore also oversees John Gore Studios, a British film and television studio dedicated to preserving iconic heritage IP and championing new storytelling. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth. FLSA Status: Exempt Summary The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Salt Lake City, Boise and Albuquerque. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward. Hybrid work schedule is available for this position.

Requirements

Bachelor’s degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
3-5 years’ experience in live event sales, preferred
Google Ads certification is a plus
Ability to read, analyze, and interpret media buys, media performance and sales reports
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write email and sales copy
Ability to lead a team of people
Ability to effectively present information to internal staff and outside show and presenting partner representatives
Able to create specialized marketing plans for each individual production based on each show’s unique target audience
Remain nimble to shift strategies as needed based on reporting metrics and sales data
Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans
Strong Microsoft Office skills with emphasis on Excel
Excellent written and verbal communication
Strong sense of creativity and intuition
Ability to create lasting relationships to develop new business opportunities and work relationships.
Attention to detail and the ability to manage multiple projects at once are paramount to this position.

Nice To Haves

Demonstrated leader
Innovative, tech-savvy, and digital forward
Cooperation: Establishes and maintains effective relationships, Active listener, Offers assistance and support to co-workers, Works cooperatively in group situations
Adaptability: Able to work around unexpected changes of events or workload, Modifies a planned course of action based on new circumstances, Changes communication style to achieve the best results, Willingness to adapt and learn new skills to execute new initiatives, Ability to prioritize and manage rapidly shifting priorities
Team Orientation: Fosters team cooperation, Understands team roles and responsibilities, Supports group problem solving and collaboration, Willingness to help the team successfully execute projects

Responsibilities

Oversee marketing efforts and initiatives for Salt Lake City, Boise and Albuquerque in the Broadway Across America network
Manage subscription campaign including establishing overall strategy, timeline, budget, and marketing materials, while monitoring sales results and adjusting all as needed
Create advertising plans for season advertising and single show ad budgets with local partners input and facilitating approvals from shows where necessary
Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the Vice-President, members of the ticketing team, and local partners for both season ticket campaigns and individual show campaigns
Manage and track show budgets based on markets approved spend and approved advertising plans per show – track ROAS and adjust advertising as needed based on return and forecasted sales
Facilitate the placement of media buys in specific markets
Manage subscription campaign including budgets, marketing materials, sales results
Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
Formulate agendas and lead weekly and/or bi-weekly calls with local teams
Create and implement timely, targeted, and engaging email and social media campaigns for shows, subscription efforts, and institutional marketing.
Supervise timely, targeted, and engaging email campaigns for shows, subscription efforts, and institutional marketing.
Maintains the local Broadway Across America market webpages for the mountain markets including facilitating updates and brand standards with oversight from BAA National Marketing
Create season amortization schedule and ensure timely updates are made with AP and REC
Advise or direct local public relations and group sales efforts
Oversee media and non-media based promotions and grass roots promotional efforts
Establish priority offers with local market, BAA lists, Ticketmaster and etc.
Submit and approve job requests for print collateral, online assets, email blasts, etc.
Work with Regional VPs and ticketing including advising marketing efforts, pricing strategies, advertising settlements, priority offers, etc.
Approve or oversee advertising settlements
Assist with single ticket revenue forecasting and budgeting
Utilize Domo and BI tools to guide decisions on advertising spends, single ticket revenue pacing and market to market/show to show analysis to facilitate best practice for regional markets
Act as liaison between local market and NY design team, National BAA staff, show press agents, Ticketmaster and etc.
Ensure all assets are being used efficiently including, SMS, apps, website, email, social, signage, and all communication avenues
Work with BAA National marketing and creative teams to develop new ideas and initiatives
Provides strategic direction and support for organic social media content.
Work in rotation with the BAA Mountain team to remotely settle shows on select weekends.
Other duties as assigned