Regional Director of Business Development-South Georgia

Spectrum Medical Partners•Valdosta, GA

9h•$60,000 - $75,000

About The Position

Spectrum Medical Partners is expanding into Georgia and is seeking a relationship-driven Regional Director of Business Development based in South Georgia, including the Valdosta, Tifton, and Madison areas. The role will lead marketing, referral development, and relationship-building efforts across multiple healthcare entities in an assigned territory. The Regional Director will help establish the organization’s presence, increase awareness of its service lines and patient referrals, and build lasting partnerships with healthcare organizations and community providers. The role focuses on cultivating relationships across acute care hospitals, inpatient rehabilitation facilities (IRFs/IPRs), long-term acute care hospitals (LTACs), post-acute care settings, and assisted living environments. It serves as a connection between Spectrum Medical Partners and referral partners, communicating the value of its services and identifying opportunities to support patients throughout the continuum of care. Under the direction of the Executive Director or Vice President of Business Development, the Regional Director will execute business development initiatives, pursue referral opportunities, and strengthen relationships throughout the assigned territory. The position emphasizes census goals, referral volume, brand visibility, and collaboration. It includes territory-level market development, provider relations, referral and sales development, marketing and community engagement, operational communication, and cross-functional support.

Requirements

Minimum of 2–4 years of healthcare business development, sales, or provider relations experience.
Strong knowledge of the healthcare continuum, including acute, post-acute, LTAC, IPR, and assisted living settings.
Demonstrated ability to develop productive relationships with healthcare providers and referral sources.
Proven success in meeting growth and referral targets.
Exceptional interpersonal and communication skills, including the ability to connect with diverse stakeholders.
Highly organized and self-directed, with the ability to manage multiple priorities across a large region.
Proficiency in Microsoft Office and CRM tools.
Valid driver’s license and willingness to travel within the assigned region.

Nice To Haves

Bachelor’s degree in Healthcare Administration, Business, Marketing, or a related field preferred.
Strategic outreach and referral pipeline development.
Provider engagement and a consultative sales approach.
Community and event-based marketing.
Data-driven decision-making using referral trends and CRM reporting.
Time and territory management.
Strong presentation and relationship-building skills.
Cross-functional collaboration.

Responsibilities

Identify market trends and growth opportunities across acute and post-acute sectors.
Implement business development plans that support territory-level growth goals.
Monitor competitor activity and report findings to inform outreach strategies.
Support service line promotion and community education initiatives.
Build and maintain relationships with SNFs, IRFs, LTACs, assisted living facilities, PCPs, specialists, MSOs, hospitals, and other referral sources.
Re-engage inactive or low-referring facilities through targeted outreach.
Collaborate with care teams and leadership to improve the referral experience.
Map referral sources and prioritize outreach to high-potential accounts.
Track referral trends and communicate patterns to the Executive Director or Vice President and internal stakeholders.
Create and execute customized outreach plans for underperforming markets or facilities.
Coordinate the development and distribution of territory-specific marketing materials.
Organize and attend provider luncheons, health fairs, community forums, and other local events.
Represent the organization at local and regional networking events.
Provide timely updates to providers regarding admissions and discharges.
Maintain accurate outreach records, activity logs, and referral tracking through CRM tools.
Assist with territory-specific appreciation efforts, including gift deliveries or holiday initiatives.
Collaborate with clinical and operational leaders to support new service launches or territory expansion.
Provide field feedback to inform strategy and improve operational alignment.
Participate in special projects and performance initiatives as directed by the Executive Director or Vice President.
Perform other duties and projects as assigned.