Regional Director, Digital Assets Sales & Commercialization, North America

Mastercard•San Francisco, CA

26d•$158,000 - $304,000

About The Position

Mastercard is seeking a strategic, commercially focused sales leader to lead growth, market expansion, and commercialization of Mastercard’s BVNK solution across North America. The role will drive adoption of Mastercard’s stablecoin capabilities and BVNK-powered solutions, establish Mastercard’s leadership in next-generation payments, and grow revenue across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovators. The Regional Director defines and executes the regional go-to-market strategy, develops ecosystem partnerships, and works with BVNK sales leadership, Mastercard regional sales and product leadership, account management, market development, and Mastercard Move teams to originate, structure, and accelerate strategic opportunities. The role combines commercialization execution with long-term ecosystem development and strategic market expansion, serving as the expert sales leader connecting BVNK solutions, Mastercard capabilities, and regional customer opportunities. The position focuses on stablecoin-enabled cross-border payments, remittances, merchant payouts and settlement, treasury and liquidity management, B2B payments, disbursements, marketplace payouts, and wallet funding and cash-out solutions. Success is measured by regional digital asset revenue and business growth, strategic pipeline creation and conversion, closed revenue, and expanded adoption of Mastercard’s stablecoin and BVNK-powered solutions. The role requires travel across the region.

Requirements

Significant experience leading commercialization, business development, product, or growth initiatives in payments, digital assets, fintech, cross-border payments, or financial technology.
Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities.
Deep understanding of the payments and financial services landscape across North America.
Experience engaging and influencing C-level executives and senior decision-makers.
Ability to lead through influence across highly matrixed global organizations.
Strong executive presence and exceptional communication, negotiation, and stakeholder management skills.
Demonstrated success operating in rapidly evolving and ambiguous market environments.
Ability to translate emerging technologies and market trends into commercial business opportunities.
Willingness to travel across the region.

Nice To Haves

Experience in digital assets, stablecoins, blockchain-based payment infrastructure, or crypto-financial services.
Experience commercializing emerging or nascent payment technologies at scale.
Strong network across the banking, fintech, digital commerce, and payments ecosystem in the region.
Experience developing market-entry strategies and scaling new business lines globally or regionally.
Background in consultative sales, strategic partnerships, product leadership, or general management.

Responsibilities

Define and execute the regional commercialization strategy for Mastercard’s BVNK-powered solutions and stablecoin offerings.
Collaborate with Mastercard account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization.
Establish regional priorities, target segments, and market expansion strategies.
Lead targeted regional sales efforts with financial institutions, fintechs, payment service providers, remittance providers, marketplaces, merchants, and digital economy participants.
Develop and govern a pipeline of high-value opportunities, supporting deal progression from origination through contract execution, retention, and growth.
Sponsor strategic pursuits and executive-level client engagements for priority opportunities.
Drive regional revenue, transaction volume, and market adoption goals.
Identify new market opportunities, geographic expansion priorities, and emerging use cases that can create sustainable growth.
Evangelize BVNK and Mastercard digital asset and stablecoin-based payment solutions.
Build and maintain executive relationships with account managers, clients, and ecosystem partners.
Provide stablecoin sales expertise for strategic client discussions, executive briefings, workshops, and solution design engagements.
Support regional sales teams in navigating complex opportunities and executive-level negotiations.
Identify partnership opportunities that accelerate adoption of Mastercard and BVNK digital asset capabilities.
Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies.
Partner with BVNK product teams to provide client insights and competitive analysis and inform product strategy, roadmap prioritization, market readiness, and future investments.
Develop regional growth strategies for digital asset use cases, including cross-border payments, remittances, merchant payouts and settlement, treasury and liquidity management, B2B payments, disbursements, marketplace payouts, and wallet funding and cash-out.
Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential.

Benefits

Medical, prescription drug, dental, vision, disability, and life insurance
Flexible spending account and health savings account
Paid leaves, including 16 weeks of new parent leave and up to 20 days of bereavement leave
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days, prorated based on date of hire
10 annual paid U.S. observed holidays
401(k) with a company match
Deferred compensation for eligible roles
Fitness reimbursement or on-site fitness facilities
Tuition reimbursement eligibility