Regional Content Strategist, Global Public Sector

Elastic

3d • $89,100 - $168,900

About The Position

Elastic is seeking a strategic, creative, and collaborative content marketing strategist to shape the company’s Public Sector story across Federal Civilian, Defense, State and Local Government, Higher Education, and related segments. The role works across marketing, sales, communications, and customer success to develop storytelling for multiple channels, translate complex technology into clear value propositions, engage senior decision-makers, and support global business priorities.

The strategist builds scalable content plans aligned with Public Sector priorities, business objectives, and audience needs, and creates content across the buyer journey. They lead the development and review of content such as solution briefs, whitepapers, executive narratives, website copy, email campaigns, video scripts, customer references, and case studies. The role also connects technical capabilities to customer challenges, mission priorities, and measurable outcomes, adapting messaging for technical and executive audiences.

The position partners with Product Marketing, Campaigns, Solution Architects, Sales, and field teams to identify content opportunities and support go-to-market initiatives. It also develops sales enablement materials and measures content performance, using engagement data and field feedback to optimize content. Compensation is base salary with no variable component; the role is eligible for Elastic’s stock program. The posting gives typical starting salary ranges of $89,100–$140,900, or $106,800–$168,900 in specified select locations.

Requirements

• At least 5 years of experience in the technology industry developing content or marketing initiatives for Public Sector audiences, including Federal, State and Local Government, Higher Education, or related markets.
• Excellent writing and storytelling skills, including the ability to translate complex technical information into compelling content that engages audiences and drives action.
• A track record of turning content into measurable business results.
• Ability to collaborate across cross-functional teams, with strong project management and organizational skills.
• Initiative-taking, ownership-driven, team-first approach, with the ability to identify opportunities, take action, and solve problems autonomously.

Nice To Haves

• Advanced expertise in SEO, content optimization, and emerging LLM visibility strategies (GEO).
• Familiarity with Zero Trust, cloud modernization, AI/ML in government, and cybersecurity frameworks such as NIST and CMMC.
• Experience with design and visual content creation tools.

Responsibilities

• Build scalable content plans aligned to Global Public Sector priorities, business objectives, and audience needs.
• Create content for all stages of the buyer journey, with a clear audience, point of view, and objective for each asset.
• Track Public Sector trends, procurement dynamics, compliance and security requirements, and the competitive landscape.
• Lead creation of solution briefs, whitepapers, executive narratives, website copy, email campaigns, video scripts, and other high-impact content.
• Review and improve content developed by internal teams, partners, and external agencies for clarity, consistency, and impact.
• Develop customer references and case studies demonstrating outcomes for Public Sector organizations and the communities they serve.
• Translate technical capabilities into messaging tied to customer challenges, mission priorities, and measurable business outcomes for technical and executive audiences.
• Partner with Product Marketing, Campaigns, Solution Architects, Sales, and field teams to identify content opportunities and support go-to-market initiatives.
• Gather customer needs, market challenges, competitive dynamics, and field feedback, and turn insights into relevant content.
• Develop sales enablement materials, including presentations, messaging frameworks, and customer-facing content.
• Measure content engagement and performance and use insights and field feedback to optimize content and maximize business impact.

Benefits

• Company-matched 401(k), with dollar-for-dollar matching up to 6% of eligible earnings.
• Stock program eligibility.
• Health coverage for employees and their families in many locations.
• Flexible locations and schedules for many roles.
• Generous annual vacation days.
• Matching up to $2,000 (or local currency equivalent) for financial donations and service.
• Up to 40 hours each year for volunteer projects.
• At least 16 weeks of parental leave.
• Holistic emphasis on employee well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed