About The Position

The Regional Business Development Manager is responsible for achieving and surpassing volume growth goals for assigned regions. Reporting directly to the SVP of Marketing, this role works with the SVP of Marketing, regional leaders, market CEOs, hospital administrators, joint-venture partners, local physicians and service providers, and community leaders to identify growth opportunities, understand competitive dynamics, and develop strategies to exceed annual goals. The manager also collaborates with the centralized branding and advertising team on go-to-market strategies that support regional growth plans and the communities served. Emerus is a leader in small-format hospitals, partnering with health systems to provide care in local neighborhoods. Its hospitals are fully accredited and provide individualized care. Emerus describes its commitment to compassionate, comprehensive care and a teamwork-focused workplace that celebrates diversity, promotes equity, and supports equal access to information, development, and opportunity.

Requirements

  • At least 5 years of sales, business development, or field marketing experience with direct responsibility for meeting sales goals; healthcare experience is preferred.
  • Demonstrated customer service skills and experience.
  • Ability to interpret and disseminate information, including changes in the marketplace and patient utilization patterns.
  • Demonstrated expertise using consultative sales models.
  • Experience making presentations and speaking publicly.
  • Experience crafting proposals to win business and/or solidify relationships.
  • Fluency in written and spoken English.

Nice To Haves

  • Bachelor’s degree preferred, preferably in marketing or business administration.
  • Clinical training with appropriate certifications and work experience in the healthcare industry preferred.
  • Healthcare knowledge and experience preferred.
  • Sales, business development, or field marketing experience in healthcare preferred.

Responsibilities

  • Cultivate mutually beneficial relationships with key referral sources to drive patient volume at assigned facilities.
  • Support the development and execution of programs that engage prospective and current patients and generate additional referrals.
  • Serve as a brand ambassador and community liaison to build the organization’s reputation and connections with the communities it serves.
  • Collaborate with the corporate brand team to execute local marketing campaigns.
  • Execute product launches, including promotion and education, to meet regional goals.
  • Gather, assimilate, and analyze market and competitive information to ensure local marketing activities are effective and efficient.
  • Serve as a marketing liaison to regional staff.
  • Facilitate and grow relationships with hospital partner staff.
  • Complete 40 or more sales visits weekly.
  • Maintain and mine the referral and contact database.
  • Continually update competitor maps.
  • Provide weekly and monthly reporting as assigned.
  • Attend required staff meetings and other company-sponsored or mandated meetings.
  • Travel to all facility locations within the assigned region.
  • Perform additional duties as assigned.
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