Proposal Strategist, Creative Strategy

5WPR•Georgia, GA
•Hybrid

About The Position

The Proposal Strategist supports the Creative Strategy team across public relations, digital, and omnichannel opportunities. This execution-focused role translates team strategy into polished proposals, decks, copy, and timelines. The strategist supports big ideas rather than developing concepts from scratch and brings clarity, structure, and organization to the proposal process. The role supports both Corporate and Consumer divisions and may cover a range of sectors, including B2B and B2C technology, corporate communications, crisis communications, consumer lifestyle, beauty, health and wellness, and CPG.

Requirements

  • 3–5 years of experience in public relations, creative strategy, marketing, or digital communications.
  • Strong writing, editing, and deck-building skills.
  • Understanding of PR and digital tactics, including influencer marketing, social campaigns, and integrated brand strategy.
  • Experience collaborating cross-functionally and managing multiple deadlines.
  • Comfort with project management tools or practices.
  • Proficiency with deck-building, AI, and research platforms such as Google Slides, Claude/ChatGPT, Resonate, and Profound.
  • Highly organized, deadline-driven, and detail-oriented.

Nice To Haves

  • Exposure to agency new business or strategy teams.
  • Experience across multiple industry verticals, including corporate and technology, consumer lifestyle, beauty, health and wellness, and CPG.

Responsibilities

  • Write, edit, and organize proposals, new business decks, case studies, and capabilities decks for PR and digital clients across sectors.
  • Collaborate with account and digital teams to develop proposals from outline through final format.
  • Own timelines and project milestones during proposal development.
  • Refine and rewrite copy to align with client tone, business objectives, and pitch goals.
  • Translate strategy and tactics into clear, compelling slides and supporting copy.
  • Monitor proposal performance, including win/loss outcomes, and help update templates, capabilities decks, and case studies.
  • Keep digital asset drives up to date and organized.
  • Research relevant trends, competitors, and category benchmarks to support proposals as needed.
  • Ensure proposals are polished, grammatically sound, visually organized, and delivered on deadline.

Benefits

  • Competitive salary with comprehensive benefits and wellness programs, including a ClassPass partnership.
  • Flexible PTO.
  • Summer Fridays and seasonal Fridays.
  • Hybrid work model.
  • Expanded parental leave and family planning support.
  • Continuous learning through 5W University and development initiatives.
  • Student loan reimbursement.
  • Professional development support.
  • Access to season tickets for professional sports teams and Broadway shows.
  • Charitable giving, including matching donations.
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