Property Marketing Manager

Regency Centers • Atlanta, GA

1d • Hybrid

About The Position

Regency Centers is seeking a Property Marketing Manager for its regional office in Atlanta, Georgia, or Jacksonville, Florida. The position is hybrid, with three days in the office and two days working remotely after the training period. The role executes consumer marketing, social and digital media, signature events, sponsorships, and activation activities for the Southeast and Upper Midwest regions. It also supports marketing initiatives related to the future of retail and retail real estate. The manager assists Marketing leadership with strategic planning and oversees property-specific budgets, program implementation, and reporting while collaborating with internal and external stakeholders to achieve goals and objectives.

The Property Marketing Manager works with the Senior Manager, Property Marketing on property-level marketing needs and activations, including experiential initiatives, technology integrations, pop-up shops, temporary tenants, and other consumer experiences. The role develops and executes property marketing programs, coordinates social and digital campaigns, supports innovation initiatives across Market Research, Communications, and Property Marketing, maintains property brand integrity and on-site marketing materials, and identifies alternative revenue and sponsorship opportunities.

Regency Centers owns and operates shopping centers and develops new centers. It is a vertically integrated real estate company and qualified REIT, and an S&P 500 Index member. Employment is contingent on a successful background investigation, and pre-employment drug screening is required. The company does not sponsor employment-based immigration petitions or applications for this position.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Event Planning, or a related field from an accredited institution.
• At least five years of relevant marketing experience.
• Expertise in consumer marketing, brand management, communications, and social media.
• Demonstrated ability to strategize, conceptualize, and develop innovative marketing tactics that increase foot traffic and build brand awareness.
• Proven results executing social and digital marketing campaigns and developing creative ideas that position a brand for success.
• Advanced proficiency with Microsoft Office and HubSpot database management.
• Strong quantitative, analytical, budgeting, and fiscal management skills.
• Ability to travel to centers and offices within the company’s national portfolio, especially in the Southeast and Upper Midwest.
• Flexibility to work varied schedules, including weekends, some evenings, and holidays when necessary.
• Ability to set and adjust priorities, work independently with minimal supervision, and operate in a dynamic, fast-paced team environment.
• Proactive thinking, problem-solving, creative thinking, resourcefulness, and presentation skills.
• Comfort working daily with senior management and fast-paced real estate professionals.
• Strong organizational and time-management skills.
• Awareness of retail trends, ability to identify social media influencers, and ability to recognize engaging consumer experiences.

Nice To Haves

• Experience marketing for retail shopping centers or commercial real estate developers.
• Event planning experience.
• Sponsorship and alternative revenue experience.
• Knowledge of AI tools for content creation and job efficiencies.
• Knowledge of the commercial real estate industry.
• Familiarity with retail market research.
• Experience with graphic design production software such as Canva.
• Experience with email distribution software such as HubSpot.
• Knowledge of commercial real estate and the leasing process.

Responsibilities

• Execute property-level marketing needs and curate property-specific activations and programming, including experiential marketing, technology integrations, pop-up shops, temporary tenants, and other alternative consumer experiences.
• Develop and execute property marketing programs, including internal communications, tenant coordination, vendor sourcing and oversight, contract facilitation, and post-event evaluation.
• Coordinate social and digital marketing programs across social media, influencer programming, websites, SMS, email marketing, and direct digital advertising to ensure consistent brand messaging.
• Work with Property Operations, Investment, and Development senior leadership to execute innovation initiatives across Market Research, Communications, and Property Marketing.
• Work with Marketing senior leadership to develop and maintain property brand integrity and on-site marketing collateral aligned with brand vision and marketing objectives.
• Identify and implement alternative revenue and sponsorship opportunities.
• Assist Marketing leadership with strategic planning and manage property-specific budgets, program implementation, and reporting.
• Collaborate with internal and external stakeholders to ensure goals and objectives are met.
• Travel to centers and offices within the national portfolio, focusing on the Southeast and Upper Midwest regions.
• Manage and coordinate vendors and personnel for events.

Benefits

• 23+ PTO days annually
• 11 paid holidays in addition to PTO
• Paid parental, compassion, bereavement, jury duty, and military leave programs
• Health Advocacy and Employee Assistance Program (EAP)
• Hybrid work schedule
• Modified in-office hours and dedicated remote work days
• 401(k) with a generous company match
• Corporate profit sharing
• Anniversary stock grant awards
• Health Savings Account (HSA), Health Care FSA, and Dependent Care FSA
• Company-paid life insurance/AD&D and disability insurance
• Voluntary supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft benefits
• Student loan repayment resources
• Medical, dental, and vision insurance
• Incentives-based wellbeing program through Personify Health
• Family planning, mental health, and pain management programs
• 52 hours per year of paid Volunteer Time Off
• Company gift matching
• Tuition reimbursement
• Continued education opportunities
• LinkedIn Learning premium subscription
• Professional membership support
• Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level