Manager Cross Property Marketing

San Manuel Band of Mission Indians•Highland, CA

11d

About The Position

Under the direction of the Director, Cross Property Marketing, the Manager, Cross Property Marketing supports marketing efforts across all tribal entities by identifying and leveraging cross-promotional opportunities, creating marketing synergies, and ensuring strategic alignment across properties. The role manages the development, execution, and evaluation of integrated cross-property marketing campaigns and initiatives intended to drive customer engagement, visitation, loyalty, and revenue growth. The position also oversees the alignment, administration, and optimization of the enterprise-wide loyalty program to support a consistent guest experience across entities. It involves project management, stakeholder collaboration, campaign planning and execution, performance analysis, and cross-functional partnership. The manager has supervisory responsibilities, including hiring, training, work direction, performance evaluation, employee development, and succession planning. The primary work environment is a climate-controlled office. The role requires travel to meetings, trade shows, conferences, promotional events, and San Manuel properties. Evening, weekend, and holiday shifts may be required. The work may involve a fast-paced, high-demand environment, extended work hours, prolonged sitting, and occasional lifting of up to 40 pounds. Exposure to fumes or airborne particles, including secondhand smoke, may occur.

Requirements

Bachelor’s degree in marketing, finance, mathematics, business, or a quantitative analytical field; related, relevant, and/or direct experience may be considered in lieu of the stated minimum education.
At least six years of experience in campaign management, email marketing, or mobile marketing.
At least three years of experience managing functions, teams, or departments.
Strong knowledge of integrated marketing principles and multichannel campaign execution, including email, direct mail, digital marketing, social media, web, mobile, and on-property marketing.
Knowledge of customer loyalty programs, customer lifecycle marketing, guest engagement strategies, and cross-promotional marketing initiatives.
Knowledge of customer segmentation, audience targeting, customer personas, and database-driven marketing strategies.
Prior experience developing campaigns and solid knowledge of fully integrated marketing plans and strategies.
Experience with qualitative and quantitative research and the ability to synthesize and analyze data, draw conclusions, and identify trends.
Excellent oral and written communication skills and a strong client interface.
Strong presentation skills to communicate, update, persuade, and facilitate discussions with all levels of leadership.
Demonstrated ability to drive results.
Experience communicating with and leading a multicultural workforce and customer base.
Advanced proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
May be required, at the discretion of the San Manuel Tribal Gaming Commission, to obtain and maintain a gaming license.
Must meet the described physical requirements, including the ability to sit, stand, walk, communicate, use a computer, and occasionally lift up to 40 pounds.

Responsibilities

Manage the development and execution of cross-property marketing campaigns and initiatives across tribal entities, identifying cross-promotional opportunities to drive guest engagement, visitation, loyalty, and revenue growth.
Manage the cross-property marketing calendar, projects, content, and communications, ensuring alignment with business objectives, property priorities, brand standards, and target audiences.
Oversee day-to-day administration and execution of the enterprise-wide loyalty program, ensuring consistency in member communications, promotional offerings, and guest experiences.
Monitor, analyze, and report on campaign and loyalty initiative performance, partnering with Marketing Analytics and FP&A to evaluate effectiveness and identify improvement opportunities.
Develop campaign strategies, customer segmentation criteria, and audience-targeting recommendations to improve personalization, engagement, and campaign performance.
Collaborate with property marketing teams, operational departments, creative services, database marketing teams, and external partners to plan and execute cross-property initiatives.
Conduct market research and competitive analysis to identify cross-promotional opportunities, emerging trends, and relevant best practices.
Oversee review, proofing, and approval of cross-property and loyalty marketing materials for accuracy, compliance, brand consistency, and timely execution.
Perform other duties as assigned to support department operations.
Interview, hire, train, assign, review, and direct employee work; evaluate performance; reward and discipline employees; address complaints and resolve problems; and develop employees and succession plans.