Manager Cross Property Marketing

San Manuel Casinos•Highland, CA

9d•Onsite

About The Position

Under the direction of the Director, Cross Property Marketing, the Manager, Cross Property Marketing supports marketing efforts across all tribal entities by identifying and leveraging cross-promotional opportunities, creating marketing synergies, and ensuring strategic alignment across properties. The role manages the development, execution, and evaluation of integrated cross-property marketing campaigns and initiatives to drive customer engagement, visitation, loyalty, and revenue growth. It also oversees the alignment, administration, and optimization of the enterprise-wide loyalty program to provide a consistent guest experience across participating entities. The position manages projects, campaign planning and execution, stakeholder collaboration, and performance analysis, and fosters cross-functional partnerships. It has supervisory responsibilities, including interviewing, hiring, training, assigning and reviewing work, evaluating performance, resolving problems, and developing employees and succession plans. The primary work environment is a climate-controlled office. Travel is required for meetings, trade shows, conferences, promotional events, and San Manuel properties. The role may involve evening, weekend, and holiday shifts, and work in a fast-paced, high-demand environment. The employee may be exposed to fumes or airborne particles, including secondhand smoke. A gaming license may be required at the discretion of the San Manuel Tribal Gaming Commission; a driver’s license and insurance are not required.

Requirements

Bachelor’s degree in marketing, finance, mathematics, business, or a quantitative analytical field; related, relevant, and/or direct experience may be considered in lieu of the stated minimum education.
At least six years of experience in campaign management, email marketing, or mobile marketing.
At least three years of experience managing functions, teams, or departments.
Strong knowledge of integrated marketing principles and multichannel campaign execution, including email, direct mail, digital marketing, social media, web, mobile, and on-property marketing.
Knowledge of customer loyalty programs, customer lifecycle marketing, guest engagement strategies, and cross-promotional marketing.
Knowledge of customer segmentation, audience targeting, customer personas, and database-driven marketing strategies.
Prior experience developing campaigns and solid knowledge of fully integrated marketing plans and strategies.
Experience with qualitative and quantitative research and the ability to synthesize and analyze data, draw conclusions, and identify trends.
Excellent oral and written communication skills and strong client-interface skills.
Strong presentation skills to communicate, update, persuade, and facilitate discussions with all levels of leadership.
Demonstrated ability to drive results.
Experience communicating with and leading a multicultural workforce and customer base.
Advanced proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Ability to meet the described physical requirements, including sedentary work, occasional lifting or moving of up to 40 pounds, and travel-related mobility and endurance requirements.
May be required to obtain and maintain a gaming license at the discretion of the San Manuel Tribal Gaming Commission.

Responsibilities

Manage the development and execution of cross-property campaigns and initiatives across tribal entities, identifying and implementing cross-promotional opportunities to drive engagement, visitation, loyalty, and revenue.
Manage the cross-property marketing calendar, projects, content, and communications in alignment with business objectives, property priorities, brand standards, and target audiences.
Oversee day-to-day administration and execution of the enterprise-wide loyalty program, ensuring consistent member communications, promotional offerings, and guest experiences.
Monitor, analyze, and report campaign and loyalty initiative performance, working with Marketing Analytics and FP&A to evaluate effectiveness and identify improvements.
Develop campaign strategies, customer segmentation criteria, and audience-targeting recommendations to improve personalization, engagement, and campaign performance.
Collaborate with property marketing teams, operational departments, creative services, database marketing teams, and external partners to plan and execute cross-property initiatives.
Conduct market research and competitive analysis to identify cross-promotional opportunities, emerging trends, and practices that support business objectives and member engagement.
Oversee review, proofing, and approval of cross-property and loyalty marketing materials to ensure accuracy, compliance, brand consistency, and timely execution.
Perform other duties as assigned to support department operations.
Interview, hire, train, assign, review, and direct employee work; evaluate performance; reward and discipline employees; address complaints and resolve problems; and develop individual development and succession plans.