Programmatic Digital Solutions Manager

Talon Outdoor • New York City, NY

1d

About The Position

The Programmatic Digital Solutions Manager directs and operates Talon’s tools and technology to execute programmatic digital out-of-home (DOOH) campaigns. The role oversees Associates and works closely with the Associate Director to develop strategic campaign recommendations and deliver campaigns that meet or exceed client expectations and Talon’s business goals. It represents Talon’s digital capabilities to internal teams, clients, agencies, and supply-side partners, helping educate and empower colleagues while contributing to the growth of the programmatic business.

The position has overall responsibility for programmatic campaign strategy, supply and supplier management, and campaign trafficking, monitoring, optimization, and reporting. It also represents Talon’s audience-targeting tools and works with product teams to inform feature development and roadmap priorities. The role combines technical knowledge, client and operational focus, and data analysis, and collaborates with internal software and product teams and external inventory providers to evolve Talon’s capabilities and offering.

Requirements

• 4–6+ years of work experience in digital agency planning or buying roles and with programmatic tools and technologies such as DSPs and SSPs.
• Work experience in media and with programmatic tools and technologies such as DSPs and SSPs.
• Advanced knowledge of Excel and PowerPoint.
• Familiarity with the media agency landscape.
• Familiarity with out-of-home and/or digital advertising channels, as well as data and audience targeting.
• Excellent attention to detail.
• Excellent people management skills.
• Solutions- and results-oriented approach.
• Ability to collaborate effectively across functions and business units.
• Ability to think strategically and creatively when developing proposals and efficient campaigns.
• Ability to simplify complex client or business problems.
• Self-motivation, enthusiasm, and a solution- and resolution-focused approach.

Responsibilities

• Serve as a subject matter expert in Talon’s products and solutions, including Ada, Talon’s DMP, and Atlas, Talon’s DSP.
• Present Talon’s digital credentials and campaign deliverables, including proposals and reports, to clients.
• Manage end-to-end programmatic campaign execution, including creation, delivery, optimization, and reporting.
• Partner with software development teams to inform the product roadmap and improve product capabilities and client experience.
• Work with inventory and SSP providers to develop strategic programmatic media plan proposals for clients.
• Ensure digital solutions stakeholders understand client and business requirements for campaign delivery, pacing, performance, and reporting.
• Oversee and delegate campaign operations to Associate team members, including recommendations, campaign setup and trafficking, delivery monitoring, analysis, stakeholder communications, troubleshooting, and reporting.
• Analyze and optimize team workflows and processes to support timely, accurate, and effective campaign delivery.
• Identify and implement improvements to operational workflows and client experience.
• Support Client Strategy teams in managing and applying Ada to OOH audience-targeting strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed