Program Manager Email Digital Campaign Execution

OneMain Financial • Wilmington, DE

7d • Hybrid

About The Position

The Program Manager for Email & Digital Campaign Execution leads email and digital marketing campaigns that support customer acquisition, engagement, and business growth. The role connects Marketing, Analytics, Product, Technology, Operations, Creative, and Compliance to ensure communications are delivered accurately, efficiently, and on time. It requires program management and digital campaign experience, attention to detail, and the ability to execute and influence outcomes across the enterprise with autonomy and accountability, supported by leadership. The position is hybrid and based in either the Charlotte, NC or Wilmington, DE office.

Requirements

• 2–3 years of marketing, program management, campaign management, digital marketing, or related experience, along with a relevant bachelor's degree.
• Experience managing marketing or digital initiatives from planning through execution.
• Experience with email, CRM, digital marketing, and/or marketing automation campaign execution.
• Strong program management and organizational skills, including the ability to manage multiple fast-paced, deadline-driven campaigns.
• Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.
• Excellent communication skills and the ability to work effectively with all levels of management.
• Ability to foster collaboration and influence outcomes across Marketing, Analytics, Product, Technology, and other cross-functional partners.

Nice To Haves

• Financial services, lending, and/or credit card marketing experience.
• Experience with Adobe Campaign or another campaign management or marketing automation platform.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment.

Responsibilities

• Execute email and digital campaigns from planning through setup, testing, deployment, and post-launch review.
• Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
• Coordinate with Marketing, Analytics, Product, Technology, Creative, Operations, and Compliance to drive campaign readiness and execution.
• Partner with Marketing and Analytics to operationalize audience selection, segmentation, suppression criteria, personalization, offers, and test designs.
• Coordinate creative and content development, campaign setup, reviews, approvals, and deployment activities.
• Conduct campaign quality assurance to validate audiences, content, offers, personalization, links, tracking, and other campaign elements before launch.
• Identify and resolve risks, dependencies, and technical or operational issues that could affect campaign delivery or customer experience.
• Coordinate test-and-learn initiatives and partner with Analytics to measure results and apply learnings to future campaigns.
• Support the execution and scaling of recurring, triggered, and automated customer communications.
• Identify opportunities to improve email and digital campaign workflows, controls, and execution processes.

Benefits

• Health and wellbeing options, including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurance.
• Up to 4% matching 401(k).
• Employee Stock Purchase Plan with a 10% share discount.
• Tuition reimbursement.
• Paid time off, including 15 days of vacation per year, prorated based on start date.
• Paid sick leave as determined by state or local ordinance, prorated based on start date.
• 11 paid holidays, including 4 floating holidays, prorated based on start date.
• Paid volunteer time: 3 days per year, prorated based on start date.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level