Program Manager, Integrated Marketing Strategy

REI (Recreational Equipment Inc.)•Seattle, WA

About The Position

This role brings cross-divisional and marketing partners together to develop off-price marketing campaigns that advance the business and REI brand. As a champion of the REI brand and its differentiators, the Program Manager leads campaign strategy and execution across customer and channel touchpoints. Using customer and business insights, market trends, and cultural context, the role defines campaign strategies that support customer needs and business outcomes, while introducing innovation to REI’s off-price marketing approach.

Requirements

5+ years of marketing strategy or campaign management experience.
Knowledge of marketing competencies, including campaign strategies, briefs, communication strategies, and go-to-market development.
Experience authoring briefs and communication strategies.
Proven track record developing integrated marketing strategies and go-to-market plans that meet or exceed business goals.
Ability to manage work in a deadline- and process-driven environment.
Ability to assess important market requirements and opportunities and identify market opportunities.
Experience in off-price marketing, including marketing multiple types of offers and influencing or creating off-price offer constructs to maximize marketing potential and drive business outcomes.
Experience and success productively managing partners and relationships to develop marketing strategies and campaigns.

Nice To Haves

BA in Business, Marketing, or Communications.
Experience working with retailers carrying a broad portfolio of products and brands.

Responsibilities

Develop and lead off-price campaign strategies that deliver business and customer outcomes, including briefs, communication strategies, and go-to-market plans.
Support campaigns for major off-price events, member offers, clearance, or Outlet.
Build off-price contingency plans and support the overall contingency program to address emerging cultural, business, and customer risks.
Collaborate with Marketing Planning and Customer Insights to develop measurable campaign KPIs and support campaign recaps as needed.
Advocate for member needs through fluency in the Customer Plan and develop customer-centered marketing campaigns from strategy through execution.
Partner with business stakeholders to integrate offers into campaigns and support broader offer strategies.
Ensure the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
Expand campaign reach through paid, owned, earned, employee, and partner communication channels.
Ensure REI branding and product attributes are appropriately represented in campaigns.
Understand current business performance and identify opportunities to evolve in-market and future campaign strategies and execution.
Stay informed about retail trends, outdoor culture, consumer behaviors, and outdoor activities to influence marketing innovation and outdoor specialty retail expression.