Creative Program Manager, Integrated Marketing

Comcast Resume•New York, NY
•$112,816 - $169,224

About The Position

The Creative Program Manager, Integrated leads a program within the integrated workstream for Xfinity’s in-house creative team, managing multichannel campaigns from brief through delivery. The role oversees day-to-day program management and planning for omnichannel campaigns across channels such as TV, audio, print, digital, and out-of-home. It serves as a central point of contact across teams and marketing partners, helping negotiate solutions, manage expectations, coordinate changes, and keep work tied to the brief and business goals. The manager maintains project plans, resourcing, and hours to support monthly forecasting, keeps projects current in Workfront or similar platforms, and contributes to process improvements. The role also uses AI tools to speed up routine planning and documentation tasks. The position requires independent judgment and discretion, regular and punctual attendance, and availability to work nights and weekends on variable schedules as necessary.

Requirements

  • 5 to 8 years managing integrated campaigns as a program manager, producer, or account manager, at an agency or in-house.
  • Comfort with estimates, budgets, and scope changes.
  • Highly organized, with strong attention to detail and follow-through.
  • Proficiency in Workfront, Smartsheet, Microsoft 365, and Frame.io.
  • Bachelor’s degree.
  • Ability to work nights and weekends on variable schedules as necessary.

Nice To Haves

  • Adobe Creative Cloud.
  • Figma.
  • AI tools for planning and documentation.

Responsibilities

  • Turn briefs into clear project plans that capture channel and team needs.
  • Own project scope, timelines, approval paths, and delivery.
  • Run kickoffs, creative reviews, and approval rounds, ensuring work aligns with the brief and business goals.
  • Collaborate with multiple teams to keep projects moving and on schedule.
  • Hand off files, specifications, and deadlines to studio and/or content production teams.
  • Serve as the main point of contact for marketing partners on assigned work, anticipating needs and managing expectations.
  • Maintain accurate project plans, resourcing, and hours to inform monthly forecasting.
  • Keep projects current in Workfront or similar platforms.
  • Use AI tools to speed up routine tasks such as workbacks, status updates, and meeting notes.
  • Contribute to process improvements that increase efficiency without sacrificing creativity.
  • Exercise independent judgment and discretion in matters of significance.
  • Maintain regular, consistent, and punctual attendance; work nights and weekends on variable schedules as necessary.
  • Perform other duties and responsibilities as assigned.
  • Understand and follow Comcast’s Operating Principles; prioritize the customer experience; learn and advocate for Comcast’s technology, products, services, and digital tools; work as a team; participate in the Net Promoter System; drive results and growth; support inclusion; and act responsibly toward colleagues, customers, investors, and communities.

Benefits

  • Comcast offers benefits to eligible employees, with options and support intended to help employees physically, financially, and emotionally. Details are available in the company’s compensation and benefits summary.
  • Most non-sales positions are eligible for a bonus.
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