Program Manager, Growth Marketing

Staples•Framingham, MA

About The Position

Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. The Program Manager, Growth Marketing is responsible for leading media planning and execution efforts that drive growth for Staples Business. As a member of the Growth Marketing team, this role plays a key role in orchestrating full-funnel campaigns across digital channels to reach, acquire, engage, and convert business customers. The position operates within a B2B environment and leverages data to inform decision-making and campaign performance. In this role, the Program Manager partners closely with cross-functional teams across integrated marketing, creative, analytics, and external agencies to launch campaigns across platforms such as Meta, LinkedIn, The Trade Desk, and Google. The role requires a customer-focused approach, strong analytical capability, operational effectiveness, and the ability to collaborate across stakeholders while clearly communicating campaign performance and outcomes.

Requirements

Proactive self-starter with strong problem-solving skills.
Strong organizational and project management capabilities.
Analytical mindset with a passion for data-driven decision making.
Excellent communication and presentation skills.
Continuous learning mindset and passion for testing and optimization.
Collaborative team player with strong relationship-building skills.
Customer-first approach with understanding of B2B marketing dynamics.
Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent work experience.
5+ years of experience in marketing, consulting, finance, technology, economics, or a related field.
Experience managing and optimizing campaigns against performance metrics KPIs (e.g., CPL, CAC, ROAS).
Experience analyzing campaign performance data and delivering actionable insights.
Experience collaborating with cross-functional teams and agency partners.
Advanced Microsoft Excel skills.
Experience using marketing analytics tools such as Adobe Analytics or Tableau.
Ability to manage multiple campaigns or projects simultaneously.

Nice To Haves

5+ years of experience in digital marketing, media strategy, or performance marketing.
Experience managing paid media campaigns across Meta, LinkedIn, Google, The Trade Desk, or Demandbase.
Experience in B2B marketing, demand generation, or ABM.
Experience executing A/B testing strategies.
Knowledge of attribution models and performance measurement.
Exposure to forecasting, budget management, and ROI analysis.

Responsibilities

Own the end-to-end execution of growth marketing campaigns across paid digital channels, including Display, Paid Social, Digital Video, Audio, and emerging B2B media platforms.
Partner with integrated marketing, creative, analytics, and agency teams to launch and optimize full-funnel campaigns.
Contribute to media strategy development, including channel mix recommendations, audience targeting strategies, and budget allocation decisions.
Manage campaign budgets, forecasts, and financial performance, optimizing investments to maximize ROI.
Define campaign KPIs and success metrics, including CPL, CAC, and ROAS.
Analyze campaign data and translate insights into actionable recommendations.
Design and execute test-and-learn initiatives across audiences, creative, channels, and bidding strategies.
Ensure campaign tracking, measurement, and reporting are accurate and actionable.
Stay current on industry trends and emerging technologies.
Communicate campaign performance and business impact to stakeholders.