Product Support Sales Representative

Vancer•Lee's Summit, MO

About The Position

The Product Support Sales Representative grows revenue by promoting and selling RION Equipment’s parts, service, and rental solutions. The role develops new customer relationships and strengthens existing partnerships to expand the customer base and drive sales growth. Success requires identifying opportunities, delivering customer value, and building long-term relationships that support sustained, profitable growth. The representative manages sales activities across assigned accounts and territory, identifies and pursues new business, negotiates sales and service agreements, and prepares customer quotes. The role also educates customers on equipment, costs, financing, and warranties; inspects equipment for service needs; records activities in the company CRM; maintains product and market knowledge; provides post-sale support; assists with collections and customer concerns; and works with internal departments to resolve issues. RION Equipment describes a culture focused on customer and community commitment, employee development, work-life balance, safety, strong relationships, and an employee-inclusive environment. The company serves the upper Midwest and provides material handling and aerial equipment and related service solutions.

Responsibilities

Manage direct sales activities within assigned accounts and territory by making sales calls, building customer relationships, and delivering solutions tailored to customer needs.
Identify and pursue new business opportunities through lead generation and cold calling to increase sales of parts, services, and rental equipment.
Negotiate and close equipment sales, rentals, and service agreements that meet customer needs while supporting RION Equipment’s profitability goals.
Prepare and present quotes by identifying needed parts, coordinating with internal teams, and sourcing externally when necessary.
Educate customers by providing ROI analyses, cost comparisons, financing options, equipment specifications, and warranty coverage.
Inspect customer equipment to identify service, maintenance, and repair needs.
Record customer interactions and sales activities in RION Equipment’s CRM system to support relationship management and strategic sales planning.
Maintain current knowledge of product technology, service capabilities, and marketing programs, and participate in trade shows and industry events.
Provide post-sale support by answering technical questions, coordinating service needs, and communicating updates on new equipment models.
Track unpaid invoices, assist with collections, and resolve customer concerns or disputes professionally and in a timely manner.
Partner with internal departments to resolve issues and clearly communicate solutions to customers.