Gulf Coast JCB - Product Support Sales Representative

JCB North America•Baton Rouge, LA

18d•Onsite

About The Position

The Product Support Sales Representative (PSSR) drives parts and service revenue growth within an assigned territory. Reporting to the General Manager, the PSSR develops new customer relationships, strengthens existing accounts, conducts equipment inspections, identifies product support opportunities, and promotes solutions that maximize customer uptime while growing Gulf Coast JCB’s parts and service business. The position is based in Baton Rouge, Louisiana. The PSSR serves as a trusted advisor to customers, helping them improve equipment performance through parts, service, maintenance, inspections, repairs, and customer support programs. The role works closely with Parts, Service, Sales, and Administration teams to deliver a seamless customer experience and contributes to dealership growth and customer success.

Requirements

At least 3 years of experience in heavy equipment, construction equipment, agriculture equipment, truck, diesel engine, or a related industry.
Strong mechanical aptitude and understanding of equipment maintenance and repair practices.
High school diploma or GED.
Strong computer skills, including Microsoft Office and CRM software.
Valid driver’s license with an acceptable driving record.
Exceptional customer service and relationship-building skills.
Strong sales, negotiation, and closing abilities.
Ability to identify customer needs and recommend value-driven solutions.
Strong organizational and territory management skills.
Self-motivated and able to work independently.
Strong verbal and written communication skills.
Ability to prioritize and manage multiple opportunities simultaneously.
Strong problem-solving and analytical abilities.
Professional presentation and interpersonal skills.
High level of accountability and personal ownership.
Ability and motivation to compete, win, and exceed expectations.
Ability to drive extensively throughout the assigned territory and enter customer jobsites, construction sites, industrial facilities, and equipment yards.
Ability to climb on and inspect heavy equipment.
Ability to occasionally lift and carry materials weighing up to 50 pounds.
Ability to sit, stand, walk, bend, kneel, and climb throughout the workday.
Ability to communicate verbally in English at a functional level.

Nice To Haves

Previous outside sales, product support sales, service sales, parts sales, or customer support experience.
Associate degree, technical training, or equivalent work experience.

Responsibilities

Develop new customer accounts through prospecting, cold calling, referrals, and jobsite visits.
Maintain and grow existing customer relationships through consistent communication, follow-up, and regular customer visits.
Establish Gulf Coast JCB as the preferred provider of parts, service, maintenance, and equipment support solutions.
Respond promptly and professionally to customer inquiries and service requests.
Use CRM tools to document customer interactions, opportunities, and account activity.
Promote and sell parts, service, maintenance, inspections, repairs, and customer support programs.
Identify opportunities to improve customer uptime and reduce operating costs.
Generate parts and service sales leads for internal departments and follow opportunities through completion.
Develop and present quotes, proposals, and repair recommendations; follow up on open quotes and recommendations to maximize sales conversion.
Promote preventative maintenance agreements, inspections, fluid analysis programs, and service contracts.
Collaborate with Parts and Service teams to develop solutions that meet customer needs.
Perform equipment inspections and document machine condition.
Identify maintenance, repair, wear component, undercarriage, hydraulic, electrical, and powertrain opportunities.
Recommend measures to improve equipment reliability, safety, productivity, and service life.
Monitor customer fleets and proactively communicate upcoming maintenance requirements.
Assist customers with equipment lifecycle planning and support strategies.
Develop and execute a territory growth plan and maintain regular customer coverage.
Meet or exceed established sales, activity, and customer contact goals.
Maintain a healthy sales pipeline and forecast future opportunities.
Track market intelligence, competitive activity, and customer buying trends.
Support dealership growth initiatives, customer events, open houses, and demonstrations.
Work with Parts, Service, Sales, and Administration teams to ensure a seamless customer experience and communicate customer needs and opportunities across departments.
Assist with customer communications in support of collections efforts when necessary.
Participate in sales meetings, training programs, and professional development activities.
Promote a team-first culture and support dealership operations as business needs require.