Product Sr Specialist

Zimmer US, Inc.•Remote, Remote

6d•$105,000 - $120,000

About The Position

At Zimmer Biomet, the Product Senior Specialist helps drive the development and execution of marketing initiatives intended to increase adoption, awareness and growth of the iovera franchise. The role works closely with the iovera Marketing team to translate brand strategy into coordinated execution across customer segments, channels and functional partners. It also serves as a key liaison to international teams, aligning plans and supporting adoption of iovera across markets. The position contributes to strategic and annual business planning, leads marketing projects from concept through execution, develops and coordinates promotional and educational resources, and translates product strategy into go-to-market plans. It synthesizes customer, product, market and field feedback into insights and recommendations for Product Management and cross-functional partners. The specialist also supports product training, key opinion leader engagements, market information management and performance analysis. Travel expectations are up to 10%.

Requirements

Bachelor's degree and 4 years of relevant experience, or Associate's degree and 6 years of relevant experience, or high school diploma or equivalent and 8 years of relevant experience in product marketing, marketing, commercial operations, sales enablement, market research or a related field.
Curiosity about customers, procedures, healthcare markets and how medical-device products create value.
Ability to independently synthesize varied inputs into clear, concise and actionable recommendations.
Strong written, verbal, presentation and interpersonal communication skills, with the ability to influence and align stakeholders.
Analytical mindset and confidence working with market information, product data and performance reports.
Collaborative approach and ability to build productive relationships across functions and geographies.
Demonstrated ability to lead multiple projects and priorities, meet deadlines and maintain attention to detail in a changing environment.
Proficiency with Microsoft Office and ability to learn company systems and product-information tools.

Nice To Haves

6+ years of experience supporting product launches, portfolio planning, competitive intelligence, customer insights, marketing analytics or sales tools.
Familiarity with orthopedic products, surgical procedures, medical-device commercialization or regulated healthcare environments.
Experience in medical device, healthcare, orthopedic, commercial or product-marketing environments.

Responsibilities

Contribute to strategic and annual business planning by synthesizing market information, product performance, customer feedback and competitive intelligence into insights and recommendations.
Lead marketing projects from concept through execution, coordinating timelines, agencies, internal stakeholders, regulatory review and deliverables.
Partner with sales, medical, clinical education, reimbursement/access, training, corporate communications and other functional teams to deliver integrated commercial activities.
Serve as a marketing liaison for outside-U.S. and international teams, facilitating alignment, sharing U.S. resources and best practices, and supporting market-specific needs and opportunities.
Identify opportunities to expand iovera initiatives into new functional and customer channels and recommend ways to broaden brand reach and engagement.
Lead or coordinate development of HCP- and patient-facing promotional resources, digital initiatives, field tools, congress activities, educational programs and other brand assets.
Translate product strategy into actionable go-to-market plans, including regional launch planning, sales tools, promotional programs and commercial collateral.
Synthesize voice-of-customer, product, market and field feedback; identify trends and opportunities; and develop recommendations for Product Management and cross-functional partners.
Maintain accurate and current product, competitive and market information in approved company systems and shared resources.
Develop and deliver product training and education for commercial teams and internal partners, including preparing materials, coordinating sessions and responding to product questions.
Coordinate information and logistics for key opinion leader interactions and engagements in alignment with company policies and processes.
Analyze market and performance information, identify trends, and prepare summaries and recommendations for Product Management and cross-functional partners.