Product Marketing Manager, Lead Generation

Google•New York, NY

13h•$141,000 - $205,000

About The Position

The Google Ads Product Marketing team delivers AI-powered return on investment to global advertisers. This role drives Google's expansion in lead generation and business messaging, owning go-to-market strategy for the messaging and lead-generation portfolio. The manager translates product capabilities into clear narratives, studies market trends and user research, and creates playbooks that help advertisers use Rich Communication Services (RCS) and agentic lead tools to achieve measurable business growth. The role involves autonomous work in ambiguous, complex areas and close partnership with Product Management, Engineering, and Sales leadership to influence product roadmaps and execute campaigns that strengthen Google's position in conversational commerce and lead generation. Marketing at Google connects technology with user needs and demonstrates how Google's products solve problems. Individual pay depends on job-related skills, experience, and relevant education or training. The stated US compensation is $141,000–$205,000, plus a 15% bonus target, equity, and benefits.

Requirements

Bachelor's degree or equivalent practical experience.
Six years of experience in product marketing, partner marketing, or B2B marketing in the technology or digital advertising industry.
Experience developing and executing go-to-market strategies for technology products or features.
Experience managing cross-functional projects with internal and external stakeholders.

Nice To Haves

Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Deep expertise in digital advertising, particularly lead generation, business messaging (RCS/SMS), or conversational commerce.
Ability to analyze and synthesize complex market data and turn insights into clear, actionable business narratives.
Demonstrated ability to drive marketing outcomes for complex projects and proactively initiate new work streams.
Track record of influencing cross-functional teams and serving as a trusted partner to executive stakeholders in product and feature development.

Responsibilities

Drive go-to-market strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to accelerate market adoption.
Lead user research and market analysis, using insights to make business recommendations that influence Product and Sales roadmaps.
Develop critical user journeys and lifecycle strategies to drive user growth for innovations such as Agentic Lead Form Ads and RCS Message Ads.
Manage stakeholder interests across Product, Engineering, and global Sales teams, partnering to ensure alignment on 2026 business objectives.
Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that communicate Google's solutions to C-level executives and practitioners.