Principal Product Manager, Lead Generation
About The Position
LinkedIn is seeking a self-driven and passionate Principal Product Manager to lead development of lead generation advertising products, including forms, messaging, and post-click conversion offerings across LinkedIn’s core app and Campaign Manager experiences. The role owns product strategy and delivers member and customer value through simple experiences designed around demand generation marketers’ jobs to be done. The Product Manager will work closely with LinkedIn lines of business—including Talent Solutions, Marketing Solutions, Sales Solutions, and Consumer Product—and cross-functional partners such as data science, design, engineering, marketing, and business development. The role is hybrid and based in San Francisco, Sunnyvale, or New York, with office attendance on select days as determined by business needs.
Requirements
- Bachelor of Science degree in a technology-related field or equivalent experience.
- At least 7 years of experience in product management or an equivalent role.
Nice To Haves
- Experience leading advertising product and technology integrations, particularly focused on formats, lead generation, and account-based marketing (ABM).
- Experience building B2B products and demonstrated ability to drive product planning, development, and launch.
- Experience in UX design and experimentation.
- Familiarity with interaction patterns across forms, chat, messaging, and app-based products.
- Familiarity with advertising buying technology from LinkedIn and other companies, such as Meta and Google.
- Ability to communicate findings clearly to technical and non-technical audiences.
- Skills in advertising products, cross-functional leadership and influence, advertising technology integrations, data-driven decision-making, experimentation and A/B testing, and AI prototyping.
Responsibilities
- Build valuable, simple, intuitive user experiences that integrate with LinkedIn member- and company-focused products and services, as well as third-party products and platforms.
- Partner closely with LinkedIn lines of business to enable advertising-based outcomes.
- Make data-driven decisions by pulling and analyzing data from multiple sources to solve member and customer challenges.
- Drive product strategy, planning, and detailed product requirements to solve problems and create customer value.
- Generate buy-in and excitement among key stakeholders and executives across LinkedIn.
- Contribute to a team culture focused on high-velocity decision-making, deep care, and learning.
- Define product metrics, objectives, and key results to guide and measure the success of initiatives and ramps.
Benefits
- Annual performance bonus may be included in the total compensation package.
- Stock may be included in the total compensation package.
- Benefits may be included in the total compensation package.
- Other applicable incentive compensation plans may be included.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
