Principal Product Manager, Lead Generation
About The Position
LinkedIn is seeking a self-driven and passionate Principal Product Manager to drive development of lead generation advertising products, including form experiences, messaging, and post-click conversion offerings across LinkedIn’s core app and Campaign Manager. The role owns product strategy and delivers member and customer value through simple experiences that meet the jobs-to-be-done of demand generation marketers. The position works closely with other LinkedIn lines of business, including Talent Solutions, Marketing Solutions, Sales Solutions, and Consumer Product, and cross-functional partners such as data science, design, engineering, marketing, and business development. The goal is to deliver effective end-to-end solutions that help B2B marketers get value from the LinkedIn platform. The role is hybrid and based in San Francisco, Sunnyvale, or New York.
Requirements
- Bachelor of Science degree in a technology-related field or equivalent experience.
- At least 7 years of experience in product management or an equivalent role.
Nice To Haves
- Experience leading advertising product and technology integrations, particularly in formats, lead generation, and account-based marketing (ABM).
- Experience building B2B products and demonstrated ability to drive product planning, development, and launch.
- Experience in UX design and experimentation.
- Familiarity with interaction patterns across forms, chat, messaging, and app-based products.
- Familiarity with advertising buying technology from LinkedIn and other platforms, such as Meta and Google.
- Ability to communicate findings clearly to technical and non-technical audiences.
- Skills in advertising products, cross-functional leadership and influence, advertising technology integrations, data-driven decision-making, experimentation and A/B testing, and AI prototyping.
Responsibilities
- Build valuable, simple, and intuitive user experiences that integrate with LinkedIn member- and company-focused products and services, as well as third-party products and platforms.
- Partner closely with LinkedIn lines of business to enable advertising-based outcomes.
- Make data-driven decisions by pulling and analyzing data from multiple sources to solve member and customer challenges.
- Drive product strategy, planning, and detailed product requirements to solve problems and create customer value.
- Generate buy-in and excitement among key stakeholders and executives across LinkedIn.
- Contribute to a team culture focused on high-velocity decision-making, deep care, and learning.
- Define product metrics, objectives, and key results to guide and measure initiative and ramp success.
Benefits
- The total compensation package may include an annual performance bonus, stock, benefits, and/or other applicable incentive compensation plans.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
