Product Marketing Manager

STARLIMS Corporation • ,

8d

About The Position

As Product Marketing Manager, you will own the positioning and go-to-market approach for the STARLIMS product family, including STARLIMS, Moda, and Labstep. You will develop a deep understanding of customers and markets and create messaging for the industries STARLIMS serves, supporting sales conversations across internal enablement, external content, and field marketing programs.

The role contributes to product and go-to-market strategy by bringing customer, market, and competitive insights to Product Management. It also leads product launches, sales enablement, competitive intelligence, field-event support, and the development of customer proof. The team is described as small, agile, and fast-moving, and the position calls for someone who takes initiative, moves quickly, works through obstacles, and learns from the field.

Requirements

• Be based in the United States.
• Have at least 5 years of B2B product marketing experience.
• Have supported enterprise or similarly long, complex sales cycles involving multiple stakeholders.
• Have worked closely with Product Management teams to shape roadmaps, develop external messaging, and deliver launches.
• Have supported field and sales teams through physical and virtual events.
• Have built sales enablement and competitive intelligence programs that sellers use.
• Be able to make a technical product simple and compelling for audiences ranging from lab technicians to executives.
• Be driven, persistent, and able to move quickly through roadblocks.
• Have experience on small, fast-moving teams and be comfortable with a high rate of change.
• Be a self-starter with a strong bias for action and the ability to identify opportunities, build solutions, and act independently.
• Have strong written and verbal communication skills.
• Be proficient in using AI tools in product marketing work.
• Have a four-year bachelor's degree or equivalent practical experience.

Nice To Haves

• Experience with LIMS or similar technical B2B SaaS products.
• Experience marketing to scientific, regulated, or technical buyers.
• Experience marketing a portfolio of multiple products.

Responsibilities

• Own positioning and messaging across the STARLIMS product family, including STARLIMS, Moda, and Labstep.
• Create industry-specific messaging for the different ideal customer profiles STARLIMS serves.
• Inform the product roadmap by sharing market, customer, and competitive insights with Product Management through customer interviews, win/loss analysis, and market research.
• Plan and deliver product launches in partnership with Product Management, including messaging, content, sales readiness, and post-launch measurement.
• Lead sales enablement by developing pitch decks, demos, battlecards, objection handling, and seller training for complex enterprise deals.
• Own competitive intelligence by tracking competitors, maintaining battlecards, and providing Sales and Product with guidance on how STARLIMS wins.
• Support field teams at physical and virtual trade shows, conferences, webinars, and customer events with messaging, content, demos, and presence.
• Develop customer proof, including case studies, references, and customer stories that demonstrate measurable value.
• Use AI tools to accelerate research, content creation, and competitive and market analysis.

Benefits

• Competitive health and wellness benefits, including medical, dental, and vision coverage.
• Retirement plan with matching company contribution.
• Life insurance and disability/income protection.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level