Product Marketing, Enablement
About The Position
Exa is seeking a Product Marketing Manager to empower their sales team by owning messaging, assets, and serving as a bridge between sales and product. The role involves building the narrative sellers use, providing proof points, developing competitive answers, and accelerating the ramp-up time for new Account Executives (AEs). This is an AI-first role where the PMM will design and deploy AI-powered workflows to automate enablement material updates and analyze call recordings for objection patterns. The position requires a deep understanding of technical buyers and the ability to translate complex technical concepts into compelling sales narratives. The role is based in-person at the San Francisco HQ.
Requirements
- 4+ years in product marketing, sales enablement, or a hybrid of the two at a B2B technology company selling to technical buyers.
- Deep craft evidence: a pitch, deck, or battlecard set you personally built that sellers adopted, and the story of how you got them to adopt it.
- Credibility with a developer audience. You do not need to write production code, but you need to hold your own on APIs, retrieval, and agent architectures, and sellers need to trust your technical understanding.
- Experience building competitive positioning from real win/loss data rather than feature grids.
- A track record running onboarding or certification for a sales team, with evidence it changed ramp time.
- Excellent writing and live presentation skills. You will teach, not just document.
- A proven AI builder mindset: you've shipped automations using LLMs and workflow tools, not just used ChatGPT.
Nice To Haves
- Background as a sales engineer, solutions architect, or engineer before moving into marketing.
- Experience at a developer-first, API-first, or PLG company.
- Fluency with call-recording and revenue intelligence tooling.
- Experience enabling a technical sales motion with proof-of-concept or eval-driven cycles.
- Familiarity with the AI infrastructure landscape and how technical buyers evaluate it.
Responsibilities
- Own the narrative sellers deliver along with the assets that support it: the deck, the demo storyline, the one-pagers, and the technical proof that backs each claim.
- Help with customer stories and partner co-marketing.
- Own battlecards, competitive teardowns, and the answers to objections that could stall deals.
- Keep battlecards and competitive positioning current as the landscape shifts.
- Own the curriculum that takes a new AE or SE from day one to first qualified pitch: certification, role plays, and the technical foundation on search, retrieval, and agents.
- Own the field side of every launch: what sellers need to know, say, and send on day one.
- Own where enablement content lives, how it stays current, and how to retire stale content.
- Own the call review loop that informs what's working.
- Design and deploy AI-powered workflows (Claude, call-recording analysis, competitive monitoring) that keep enablement material current automatically.
Benefits
- Premium medical, dental, and vision coverage
- Monthly wellness benefit
- Monthly commuter benefit for SF team
- Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum
- 16 weeks of fully paid parental leave for all new parents
- Lunch and dinner served daily
- Office stocked with snacks, coffee, and health supplements
- Fresh bread from a local bakery every morning
- Weekly milk tea deliveries
- Monthly picnics
- Parties to celebrate wins
- Visa sponsorship for exceptional candidates
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
