Product Enablement Lead

Fireworks • San Mateo, CA

1d • $210,000 - $250,000

About The Position

Fireworks is seeking a technically credible program leader to own the last mile of new product introductions. The Product Enablement Lead will enable customer-facing teams to bring new product primitives—early building blocks shipped before general availability—to customers, then deepen readiness as products mature and proof points and assets develop. As part of Revenue Operations, the role partners with Product and Product Marketing to make their expertise useful to the field and deliver enablement in step with existing customer-facing workflows.

Success is measured by field behavior, including readiness by launch day and certification on major launches. This is an individual contributor role reporting to the Head of GTM Enablement. The position is based in the United States and involves approximately 15–20% travel for launches, team events, and trainings.

Requirements

• At least 8 years of experience in technical product marketing, product enablement, or GTM enablement for products sold to technical buyers.
• Technical credibility to explain AI/ML, developer infrastructure, or cloud concepts—such as inference, fine-tuning, and serverless deployment—to sellers and engage technical buyers; coding is not required.
• Strong program management skills and a record of running multiple launches or cross-functional programs in parallel with clear owners, timelines, and follow-through.
• Experience equipping teams to sell early-stage or fast-changing products and refining enablement as products mature.
• Ability to translate complex products into simple, customer-centric messaging and training that changes how teams sell.
• Strength in content development and live facilitation for technical and non-technical audiences.
• Personally built AI agents or apps using prompting, no-code, low-code, or code to improve seller or operational productivity; an engineering degree is not required.
• Thrives in ambiguity, high ownership, and the pace of a high-growth startup.
• Based in the United States and willing to travel approximately 15–20%.

Nice To Haves

• GTM experience at an AI/ML infrastructure, developer tools, or API-first and consumption-based business.
• Prior experience in a technical pre-sales role, such as Solutions Engineer or Solutions Architect.
• Familiarity with value-based sales methodologies such as Command of the Message or MEDDICC.
• Familiarity with modern enablement tools and systems, including LMS, CMS, CRM, and conversation intelligence.

Responsibilities

• Enable sellers to take new models, features, and platform changes to customers as soon as they ship, then deepen readiness as proof points and assets mature.
• Establish a repeatable process with Product and Product Marketing for enabling the field on early product primitives, including a clear positioning point of view for each release.
• Help Product and Product Marketing subject matter experts turn launch content into digestible, actionable material for customer-facing teams, including talk tracks, demos, and plays tied to customer problems.
• Create AI agents and workflows as a go-to source for product knowledge and updates, enabling sellers to find and trust current information when needed.
• Lead live product and technical launch training when an announcement alone is insufficient, providing an initial foundation for role-specific enablement partners.
• Support programs that help sellers share customer feedback and field insights with Product and Product Marketing.

Benefits

• The opportunity to work on AI infrastructure challenges, including low-latency inference and scalable model serving.
• Work with advanced technology affecting how businesses and developers use AI globally.
• Direct ownership and impact in a fast-growing team.
• Collaboration with engineers and AI researchers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed