Product Enablement Lead

Fireworks • San Mateo, CA

15h

About The Position

Fireworks is seeking a technically credible program leader to own the last mile of new product introductions. Because traditional alpha-to-GA launch cycles are too slow for the pace of AI, the Product Enablement Lead will enable the field on early product primitives, giving sellers what they need to take new capabilities to customers and deliver value early, then building proof points and assets as products mature. As part of Revenue Operations, this role will help Product and Product Marketing translate their expertise for customer-facing teams and deliver it in step with how those teams operate. Success is measured by field behavior, including readiness by launch day and certification on major launches.

This is an individual contributor role reporting to the Head of GTM Enablement. The role involves approximately 15–20% travel for launches, team events, and trainings. The successful candidate will bring credibility with technical buyers and the teams who sell to them, as well as the program discipline to turn a steady flow of launches into a predictable rhythm.

Responsibilities include enabling the field on early product primitives and maturing releases; making launch content easy for customer-facing teams to absorb and apply; building AI-native agents and workflows as a trusted source for product knowledge; leading live product and technical launch training; and supporting programs that bring customer and field insights to Product and Product Marketing.

Fireworks describes its work as tackling difficult AI infrastructure problems, building technology that helps businesses and developers harness AI, giving employees ownership and impact, and offering opportunities to collaborate with engineers and AI researchers. The company is an equal-opportunity employer committed to diversity and inclusion.

Requirements

• At least 8 years of experience in technical product marketing, product enablement, or GTM enablement for products sold to technical buyers.
• Ability to explain AI/ML, developer infrastructure, or cloud concepts—including inference, fine-tuning, and serverless deployment—to sellers and engage credibly with technical buyers; coding is not required.
• Strong program management skills and a record of running multiple launches or cross-functional programs in parallel with clear owners, timelines, and follow-through.
• Experience equipping teams to sell early-stage or fast-changing products and refining enablement as products mature.
• Proven ability to translate complex products into simple, customer-centric messaging and training that changes how teams sell.
• Strength in content development and live facilitation for both technical and non-technical audiences.
• Personal experience building AI agents or apps through prompting, no-code, low-code, or code to improve seller or operational productivity; an engineering degree is not required.
• Ability to thrive amid ambiguity, high ownership, and the pace of a high-growth startup.
• Based in the United States and willing to travel approximately 15–20%.

Nice To Haves

• GTM experience at an AI/ML infrastructure, developer tools, API-first, or consumption-based business.
• Prior experience in a technical pre-sales role, such as Solutions Engineer or Solutions Architect.
• Familiarity with value-based sales methodologies such as Command of the Message or MEDDICC.
• Familiarity with modern enablement tools and systems, including LMS, CMS, CRM, and conversation intelligence.

Responsibilities

• Enable the field on new models, features, and platform changes as soon as they ship, then deepen readiness as proof points and assets mature.
• Bring Product and Product Marketing together around a repeatable process for enabling the field on early product primitives, with a clear positioning point of view for each release.
• Help Product and Product Marketing subject matter experts turn launch content into concise, usable material for customer-facing teams, connecting talk tracks, demos, and plays to customer problems solved.
• Create AI agents and workflows that serve as the field’s go-to source for product updates and let sellers find current capability information when needed.
• Lead live product and technical training when a launch requires more than an announcement, providing an initial foundation for role-specific enablement partners.
• Support programs that help sellers share customer and field insights directly with Product and Product Marketing.
• Drive launch readiness by launch day and certification on major launches.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed