Product Marketing Manager, Beverage and Toppings CBU

Rich's•Buffalo, NY

2d•Hybrid

About The Position

Rich Products Corporation is hiring a Product Marketing Manager for the TCCS (Toppings, Creams & Culinary Solutions) Business Unit, responsible for leading a product portfolio in the Beverage and Toppings category. The role sets strategic direction for the assigned category and drives product lifecycle management, pricing strategy, marketing plans, new product and platform roadmaps, financial management, and business results. Scope is determined by the category’s size, complexity, and strategic role. The position is based at Rich’s world headquarters in Buffalo, New York, and follows a hybrid work schedule. The Product Marketing Manager leads category strategy and execution to achieve market-share, volume, and profit targets; develops market and customer insights; manages brand and marketing activity; oversees product portfolio and innovation plans; and owns the category’s P&L, pricing, and profitability. The role works cross-functionally and with agency partners, customer marketing, Demand Creation, and Product Supply Chain teams. Travel of 10–20% may be required as needed.

Requirements

Bachelor’s degree in marketing or a related field.
At least 5 years of experience delivering successes in a product marketing role.
Demonstrated strategic planning ability in a product marketing role, with proven success.
Solid financial skills, including P&L and other analyses.
Strong verbal and written communication skills and presentation ability with audiences at all levels of management.
Demonstrated ability to collaborate.
Demonstrated ability to organize and prioritize work.
Leadership skills managing cross-functional resources through initiatives, projects, and teams.
Proven track record of taking initiative and delivering results.
Proficiency with Microsoft Office Word, Excel, and PowerPoint.
Ability to travel 10–20% as needed.

Nice To Haves

MBA.
Experience in the food industry.

Responsibilities

Develop and drive category plans and execution to achieve market-share, volume, and profit targets, including responding to trends, portfolio mapping, and innovation or renovation activity.
Lead cross-functional teams on key initiative products and programs.
Understand customers, competitors, consumers, Rich’s capabilities, and other insights that inform category strategy.
Conduct competitive analysis, market quantification, and market assessment.
Lead discovery work to generate new products and platforms within target segments.
Drive VOCC for customers and consumers and translate findings into business opportunities.
Manage Rich’s brand strategy and value proposition within the assigned category.
Plan and execute category marketing plans to drive demand, and manage the associated budget.
Interface with external agency partners, the customer marketing team, and the Demand Creation COE.
Ensure category content and data are demand-creation ready, collaborating with Demand Creation COE digital resources.
Develop product lifecycle and SKU rationalization plans to optimize portfolio performance.
Execute innovation and renovation activity against plan.
Serve as the category expert, understanding operational capabilities, technical aspects, uses, and customer positioning.
Influence the category demand plan, identify risks and opportunities, and develop gap-closing plans.
Provide support and solutions to Product Supply Chain.
Own pricing and trade guidelines and maximize Rich’s value proposition within the category.
Own and manage the assigned category P&L and identify opportunities to maximize profitability.
Understand product cost structure, perform basic pro formas, and develop and manage gap and contingency plans.
Develop and manage the marketing budget for the assigned category.