Product Marketing Manager, Beverage and Toppings CBU
About The Position
The Product Marketing Manager for the Toppings, Creams & Culinary Solutions (TCCS) Business Unit leads a product portfolio in the Beverage and Toppings category. The role develops the category’s strategic direction and is responsible for product lifecycle management, pricing strategy, marketing plans, new product and platform roadmaps, financial management, and business results. The scope of work depends on the category’s size, complexity, and strategic role. The role is based at Rich’s world headquarters in Buffalo, New York, and requires a hybrid work schedule. The manager leads category strategy and cross-functional initiatives, develops market and customer insights, manages brand and demand-generation activity, oversees the product portfolio and pricing, and owns the category P&L and marketing budget. Travel of 10–20% may be required as needed.
Requirements
- Bachelor’s degree in marketing or a related field.
- At least 5 years of experience delivering results in a product marketing role.
- Demonstrated strategic planning ability in a product marketing role, with a record of success.
- Solid financial skills, including P&L and other analyses.
- Strong verbal and written communication skills and presentation ability with audiences at all levels of management.
- Demonstrated collaboration ability.
- Ability to organize and prioritize work.
- Demonstrated leadership of cross-functional resources through initiatives, projects, and teams.
- Proven track record of taking initiative and delivering results.
- Proficiency with Microsoft Office Word, Excel, and PowerPoint.
Nice To Haves
- MBA.
- Experience in the food industry.
Responsibilities
- Develop and execute assigned category plans to achieve market share, volume, and profit targets, including responding to trends, portfolio mapping, and innovation or renovation activity.
- Lead cross-functional teams on key product initiatives and programs.
- Analyze customers, competitors, consumers, Rich’s capabilities, and market conditions to shape category strategy.
- Conduct competitive analysis, market quantification, and market assessment.
- Lead discovery work to generate new products and platforms within target segments.
- Drive voice-of-customer and consumer understanding and translate insights into business opportunities.
- Manage Rich’s brand strategy and value proposition within the assigned category.
- Plan and execute category marketing plans to drive demand and manage the associated budget.
- Interface with external agency partners, the customer marketing team, and the Demand Creation Center of Excellence.
- Ensure category content and data are ready for demand creation and collaborate with digital resources to drive demand.
- Develop product lifecycle and SKU rationalization plans to optimize portfolio performance.
- Execute product innovation and renovation activity against plan.
- Build expert knowledge of the assigned category, including operational capabilities, technical aspects, uses, and customer positioning.
- Influence the category demand plan and develop risk, opportunity, and gap-closing plans.
- Provide support and solutions to Product Supply Chain.
- Own category pricing and trade guidelines and maximize the category value proposition.
- Own and manage the assigned category P&L and identify ways to maximize profitability.
- Understand product cost structure and perform basic pro formas.
- Develop and manage gap and contingency plans as required.
- Travel 10–20% as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
