Product Marketing Manager (PMM)

KLA•Milpitas, CA

2d•$111,900 - $190,200•Onsite

About The Position

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us. Group/Division With over 40 years of semiconductor process control experience, chipmakers around the globe rely on KLA to ensure that their fabs ramp next-generation devices to volume production quickly and cost-effectively. Enabling the movement towards advanced chip design, KLA's Global Products Group (GPG), which is responsible for creating all of KLA’s metrology and inspection products, is looking for the best and the brightest research scientist, software engineers, application development engineers, and senior product technology process engineers. In the ADE business unit, we develop tools for patterned and unpatterned wafer geometry measurements. Properties measured are wafer shape, thickness, topography, stress and related metrics. Our customers are wafer houses, IC manufacturers and OEMs for process monitoring and outgoing/incoming quality control. The recent industry trends towards wafer to wafer and die to wafer bonding provide new opportunities in back end and packaging that we are beginning to explore.

Requirements

3+ years of relevant work experience in multi-disciplinary technology product team/ product marketing/application engineer with experience in customer facing solutions is preferred
Experience should include the following: Semiconductor cleanroom/fab process knowledge in CVD, PVD, Overlay, Lithography or Advanced Packaging.
Delivering technical presentations
Semiconductor customer engagements
Storytelling as position will require crafting clear and compelling messaging and developing strong content.
Strong communication skills and ability to conduct effective presentations under pressure
Analytical skills, including ability to draw business conclusions from complex datasets.
Ability to successfully drive projects with minimal intervention
Well-organized with attention to detail.
Hardworking, with ability & desire to work in a team environment.
Multilingual skills
Ability to perform market analysis by compiling customer information and industry reports.
Develop capacity models that can help with forecasting product demand.
Familiarity with using MS Excel is important.
Applications development in metrology or inspection
Competition analysis
Preparation of executive summaries
Willingness to travel for business 30~50% of the time.
Doctorate (Academic) Degree; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years

Responsibilities

Responsible for assessment of existing and potential markets, product lifecycle planning, Customer requirement analysis, product value proposition and pricing analysis, marketing campaign to increase product adoption and penetration, competition management, coordination of technical product development.
Activities may include technical sales support; product promotion; competition analysis and competitive strategy development; Market research and directing the development of company market requirements for specific product(s) or product line(s); Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
Owns market research, monitor competitive activity, and identify customer needs.
Direct the development of market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
Represents marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to enhance products.
PMM will be responsible for business objectives of certain regions/accounts and support pre-sales as well as after sales projects.
Develops technical product presentations, and presents to key customers.
Define product adoption strategies for the specific accounts, together with regional teams.
Creates product value and promote the value to customers.
PMM will act as point of contact between customer and division and need to work closely with regional teams.